Empress Eye Cream

Empress Eye Cream Diaries - The Story Behind PURA's Newest Potion

Our latest skincare potion - The Empress Eye Cream -  has been an overwhelming success since it launched in April 2023. With an ultra-clean, high-performance formula that delivers instant and long lasting results, The Empress...
PURA's Spring Muse: Skincare, Self-Care, and Sewing WithWendy

PURA's Spring Muse: Skincare, Self-Care, and Sewing WithWendy

Meet YouTube sensation WithWendy - our newest PURA Muse. Born in Calgary and now residing in Toronto, Wendy is best known for her ‘Can She DIY it?’ sewing videos on YouTube. Wendy is also an...
2022 - A Year In Review

2022 - A Year In Review

2022  - what a journey! Through the ups and downs and in betweens, a resounding thank you to our loyal clients, new customers, and dedicated PURA team. We look forward to bringing you even more...
Favourite Female Founded Finds - Holiday 2022 Edition

Favourite Female Founded Finds - Holiday 2022 Edition

PURA's Founder, Lane Edwards, shares her favourite female founded businesses across Canada to inspire your Holiday shopping this season.
PURA's Top 3 After Sun-care Essentials

PURA's Top 3 After Sun-care Essentials

We all love basking in the sunny days of summer that are gloriously warm and seemingly never ending. In the summer, your skin is exposed to different elements such as increased UVA rays, air conditioning, chlorine/salt...
Your ‘Hot Detox Summer’ with PURA's June 2022 Muse, Meghan Kennedy Brind

Your ‘Hot Detox Summer’ with PURA's June 2022 Muse, Meghan Kennedy Brind

Meghan Kennedy Brind is a passionate health & wellness advocate and the founder of NaturoDetox - a website offering a selection of personally tested and curated products for your mind, body and home as well...
A 'Behind the Scenes' Conversation With PURA'S Lead Perfumer, Kate Dutton

A 'Behind the Scenes' Conversation With PURA'S Lead Perfumer, Kate Dutton

In celebration of the new Mini Bespoke Service launching at PURA's Edmonton boutique this spring, we would love to introduce our in-house perfumer, Kate Dutton. Along with facilitating our bespoke services at PURA, Kate is...
Fairytale Inspired Skincare - The Story Of PURA's Hyaluronic Ruby Serum

Fairytale Inspired Skincare - The Story Of PURA's Hyaluronic Ruby Serum

There's nothing quite like PURA's Hyaluronic Ruby Serum. This award-winning serum took us three years to perfect it's one-of-a-kind formula and dreamy concept with performance, beauty and sustainability at the top of our minds. Key...
PURA's Valentine's Day Gift Guide

PURA's Valentine's Day Gift Guide

All of our potions at PURA are formulated with love and care, so you can be the best version of yourself not only on Valentine’s Day, but during every season of the year. Here are...