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Pura Botanicals' Green Beauty Blog

PURA's Spring Muse: Skincare, Self-Care, and Sewing WithWendy

Written By Lane Edwards - March 02 2023

PURA's Spring Muse: Skincare, Self-Care, and Sewing WithWendy

Meet YouTube sensation WithWendy - our newest PURA Muse. Born in Calgary and now residing in Toronto, Wendy is best known for her ‘Can She DIY it?’ sewing videos on YouTube. Wendy is also an upcycling genius and her YouTube channel has garnered a following of over 1.4 million subscribers. Down to earth and instantly relatable, Wendy’s creativity will capture your imagination and we were fortunate enough to chat about her creative journey, the importance of self-care (especially since having a baby mid-pandemic), and where she finds inspiration.

2022 - A Year In Review

Written By Lane Edwards - December 28 2022

2022 - A Year In Review

2022 - what a journey! Through the ups and downs and in betweens, a resounding thank you to our loyal clients, new customers, and dedicated PURA team. We look forward to bringing you even more award winning, results driven skincare, hosting dynamic in-store events, and taking PURA on the road in 2023. Cheers to luminous skin, uplifted spirits, and new adventures ahead.

Favourite Female Founded Finds - Holiday 2022 Edition

Written By Lane Edwards - November 30 2022

Favourite Female Founded Finds - Holiday 2022 Edition

PURA's Founder, Lane Edwards, shares her favourite female founded businesses across Canada to inspire your Holiday shopping this season.

PURA's Top 3 After Sun-care Essentials

Written By Lane Edwards - July 14 2022

PURA's Top 3 After Sun-care Essentials

We all love basking in the sunny days of summer that are gloriously warm and seemingly never ending. In the summer, your skin is exposed to different elements such as increased UVA rays, air conditioning, chlorine/salt water pools, and sand at the beach, which can easily lead to dry, flaky, and dehydrated skin. Keep reading to learn more about our favourite rituals and potions to keep your skin hydrated and glowing all summer long!

Your ‘Hot Detox Summer’ with PURA's June 2022 Muse, Meghan Kennedy Brind

Written By Lane Edwards - June 02 2022

Your ‘Hot Detox Summer’ with PURA's June 2022 Muse, Meghan Kennedy Brind

Meghan Kennedy Brind is a passionate health & wellness advocate and the founder of NaturoDetox - a website offering a selection of personally tested and curated products for your mind, body and home as well as a resource for learning more about natural and functional medicine. For Meghan, the road to NaturoDetox was one of necessity - finding no answers from the medical community after experiencing chronic health symptoms, she delved into Naturopathic Medicine - and now she desires to share healing resources with others. She is a mother to her two sweet children and supported by her husband Adam - the bones behind her every endeavour. Meghan is a healer, a lover of nature and animals and a self-described sensitive spirit that can find the world, at times, rather heavy. Keep reading to learn more about Meghan’s personal health journey, inspirational discoveries, and to learn her top tips for your healthiest summer yet!

A 'Behind the Scenes' Conversation With PURA'S Lead Perfumer, Kate Dutton

Written By Lane Edwards - March 17 2022

A 'Behind the Scenes' Conversation With PURA'S Lead Perfumer, Kate Dutton

In celebration of the new Mini Bespoke Service launching at PURA's Edmonton boutique this spring, we would love to introduce our in-house perfumer, Kate Dutton. Along with facilitating our bespoke services at PURA, Kate is also our Production Lead in our lab. As such, Kate crafts each and every potion we make and is an integral part of our PURA team. Keep reading for a 'behind the scenes' glimpse into PURA's lab and meet Kate - the heart and soul that crafts our nourishing potions.

Fairytale Inspired Skincare - The Story Of PURA's Hyaluronic Ruby Serum

Written By Lane Edwards - February 18 2022

Fairytale Inspired Skincare - The Story Of PURA's Hyaluronic Ruby Serum

There's nothing quite like PURA's Hyaluronic Ruby Serum. This award-winning serum took us three years to perfect it's one-of-a-kind formula and dreamy concept with performance, beauty and sustainability at the top of our minds. Key ingredients like vitamin C, hyaluronic acid and bilberry extract promote radiant, firm skin. The gorgeous, ethically sourced ruby immersed in each bottle represents vitality and protection and can be transformed into an heirloom jewelry setting once the serum is finished. Keep reading to learn more about the powerful, natural ingredients in this potion and the inspired story behind this magical serum...

PURA's Valentine's Day Gift Guide

Written By Lane Edwards - February 03 2022

PURA's Valentine's Day Gift Guide

All of our potions at PURA are formulated with love and care, so you can be the best version of yourself not only on Valentine’s Day, but during every season of the year. Here are PURA’s picks for ‘loving-yourself-up’ this Valentine’s Day and beyond…

The PURA Muse February 2022 - Bridgett Burrick Brown Of The Beyond Beauty Project

Written By Lane Edwards - January 28 2022

The PURA Muse February 2022 - Bridgett Burrick Brown Of The Beyond Beauty Project

We are so pleased to introduce you to 2022's first PURA Muse - Bridgett Burrick Brown - the founder of The Beyond Beauty Project. Bridgett started The Beyond Beauty Project as a podcast that is redefining the meaning of beauty. Over the past year, it has blossomed into a movement to improve self-esteem and confidence around body image and mental health. We recently caught up with Bridgett to chat all things beauty - from the origins of her podcast and her definition of beauty, to her self-care toolbox, as well as her favourite PURA potions. Keep reading to learn more about this inspiring project...

Ethereal Daydreams With Artist Amy Dixon & PURA Botanicals

Written By Lane Edwards - January 20 2022

Ethereal Daydreams With Artist Amy Dixon & PURA Botanicals

PURA's Signature Soap, which debuted in December, is one of our most artful collaborations to date. Crafted by our friends at Wild Prairie Soap Company, the beauty is in every aspect of this hand poured soap. Details such as ethereal marble swirls of soothing French pink clay throughout each bar and a gold stamped PURA emblem, were inspired by Canadian artist, Amy Dixon, whose artwork is also featured on this box.

We recently caught up with Amy and chatted about her career as an artist, her favourite PURA potions and how she survives the cold, Northern Alberta winters.

Sustainable Skin Care - PURA's Local Supply Partnerships

Written By Lane Edwards - January 14 2022

Sustainable Skin Care - PURA's Local Supply Partnerships

At PURA, we are consciously committed to creating a sustainable and beautiful future together. One of the ways we achieve this goal is by partnering with local suppliers to reduce our carbon footprint as well as to promote other local businesses like ourselves. Keep reading to learn more about our local suppliers and how they, too, are contributing to a sustainable future for us all. In PURE we trust.

Last Minute PURA Stocking Stuffers

Written By Lane Edwards - December 15 2021

Last Minute PURA Stocking Stuffers

At PURA, we adore our little potions...and they are perfect for filling a stocking. We have samples, deluxe minis, custom-crafted PURA beauty accessories, and travel sizes to delight, pamper and nourish you and your loved ones this holiday season. Oftentimes, its the small things in life that bring so much joy and we hope that PURA can nourish your skin and your senses into the hope of the new year ahead. For those very last minute shoppers, we always have gift cards in-store and online - no wrapping required.

Holiday Rituals That Refresh & Restore - At Home With PURA's Founder

Written By Lane Edwards - December 03 2021

Holiday Rituals That Refresh & Restore - At Home With PURA's Founder

The holiday season is often the busiest time of year - especially when you own and operate a skincare company, have three young children, and an energetic, new puppy dashing about. As such, PURA's founder, Lane Edwards, takes this time of year in stride and understands the importance of slowing down in order to be energized for those moments and activities that nurture lasting memories with her loved ones (and her adorable puppy). Keep reading to learn more about the holiday rituals that keep Lane and her family grounded and refreshed during a very lively, festive season at home.

Lane's Local Loves - Holiday 2021 Edition

Written By Lane Edwards - November 23 2021

Lane's Local Loves - Holiday 2021 Edition

PURA's founder, Lane Edwards, shares her favourite Edmonton makers, shops and foodie destinations to inspire all your local, holiday shopping this season.

PURA's Natural Beauty Magic Gift Guide 2021

Written By Lane Edwards - November 01 2021

PURA's Natural Beauty Magic Gift Guide 2021

PURA's Holiday Gift Guide has arrived just in time for the giving season! With an array of skincare, body care and natural perfumes, we have unique, Made in Canada treasures to delight everyone on your list. Shopping local and ethically made has never been more important and we encourage you to give the gift of luxurious, sustainable self-care and beauty essentials this holiday season with PURA Botanicals...and don’t forget to treat yourself too!

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