Pura Botanicals' Green Beauty Blog

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Empress Eye Cream
All-natural beauty Botanical skincare Clean beauty Green beauty Natural antioxidants Natural beauty Natural eye cream Natural skincare Natural skincare antioxidants

Empress Eye Cream Diaries - The Story Behind PURA's Newest Potion

By Lane Edwards

Our latest skincare potion - The Empress Eye Cream -  has been an overwhelming success since it launched in April 2023. With an ultra-clean, high-performance formula that delivers instant and long lasting results, The Empress...
PURA's Spring Muse: Skincare, Self-Care, and Sewing WithWendy
2023 skincare All-natural beauty Botanical skincare Canadian natural beauty Clean beauty Green beauty Health and wellness Natural beauty Overnight watermelon mask Pura muse Withwendy youtube

PURA's Spring Muse: Skincare, Self-Care, and Sewing WithWendy

By Lane Edwards

Meet YouTube sensation WithWendy - our newest PURA Muse. Born in Calgary and now residing in Toronto, Wendy is best known for her ‘Can She DIY it?’ sewing videos on YouTube. Wendy is also an...
2022 - A Year In Review
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2022 - A Year In Review

By Lane Edwards

2022  - what a journey! Through the ups and downs and in betweens, a resounding thank you to our loyal clients, new customers, and dedicated PURA team. We look forward to bringing you even more...
Favourite Female Founded Finds - Holiday 2022 Edition
All-natural beauty Artist amy dixon Canadian natural beauty Clean beauty Explore edmonton Female founded canadian businesses Gift guide Gift ideas Green beauty Holiday 2022 gift guide Self care gift guide 2022 Shop local

Favourite Female Founded Finds - Holiday 2022 Edition

By Lane Edwards

PURA's Founder, Lane Edwards, shares her favourite female founded businesses across Canada to inspire your Holiday shopping this season.
PURA's Top 3 After Sun-care Essentials
All-natural beauty Botanical skincare Canadian natural beauty Clean beauty Green beauty Natural skincare Natural skincare antioxidants Natural summer skin Overnight watermelon mask Sustainable skin care

PURA's Top 3 After Sun-care Essentials

By Lane Edwards

We all love basking in the sunny days of summer that are gloriously warm and seemingly never ending. In the summer, your skin is exposed to different elements such as increased UVA rays, air conditioning, chlorine/salt...
Your ‘Hot Detox Summer’ with PURA's June 2022 Muse, Meghan Kennedy Brind
All-natural beauty Botanical skincare Canadian natural beauty Clean beauty Face mask Gemstone face rolling Green beauty Multi-use beauty products Natural antioxidants Natural beauty Natural skincare Natural skincare antioxidants Natural summer skin Naturodetox Organic living Overnight watermelon mask Pura muse Scent therapy Self care Summer detox tips

Your ‘Hot Detox Summer’ with PURA's June 2022 Muse, Meghan Kennedy Brind

By Lane Edwards

Meghan Kennedy Brind is a passionate health & wellness advocate and the founder of NaturoDetox - a website offering a selection of personally tested and curated products for your mind, body and home as well...
A 'Behind the Scenes' Conversation With PURA'S Lead Perfumer, Kate Dutton
All-natural beauty Botanical skincare Canadian natural beauty Clean beauty Green beauty Natural antioxidants Natural perfume Wellness fragrance

A 'Behind the Scenes' Conversation With PURA'S Lead Perfumer, Kate Dutton

By Lane Edwards

In celebration of the new Mini Bespoke Service launching at PURA's Edmonton boutique this spring, we would love to introduce our in-house perfumer, Kate Dutton. Along with facilitating our bespoke services at PURA, Kate is...
Fairytale Inspired Skincare - The Story Of PURA's Hyaluronic Ruby Serum
Canadian natural beauty Clean beauty Green beauty Hyaluronic ruby serum Natural antioxidants Natural serum Natural skincare Natural skincare antioxidants Skin barrier Sustainable skin care

Fairytale Inspired Skincare - The Story Of PURA's Hyaluronic Ruby Serum

By Lane Edwards

There's nothing quite like PURA's Hyaluronic Ruby Serum. This award-winning serum took us three years to perfect it's one-of-a-kind formula and dreamy concept with performance, beauty and sustainability at the top of our minds. Key...
PURA's Valentine's Day Gift Guide
All-natural beauty Artist amy dixon Botanical skincare Canadian natural beauty Clean beauty Edmonton gift guide Face mask Gift guide Gift ideas Green beauty Multi-use beauty products Natural antioxidants Natural perfume Natural skincare Natural skincare antioxidants Overnight watermelon mask Shop local Sustainable skin care Valentine's Valentine's day gift guide

PURA's Valentine's Day Gift Guide

By Lane Edwards

All of our potions at PURA are formulated with love and care, so you can be the best version of yourself not only on Valentine’s Day, but during every season of the year. Here are...