Apres-Sun Skin Routine With PURA Botanicals

Apres-Sun Skin Routine With PURA Botanicals

Post-sun care is so important to replenish the skin's moisture loss and boost resilience after a day spent outside soaking up Vitamin D. Unwind with PURA Botanicals this season and keep reading to learn how...
The PURA Muse July 2021: Make-Up Artist Nickol Walkemeyer

The PURA Muse July 2021: Make-Up Artist Nickol Walkemeyer

PURA's July muse, Nickol Walkemeyer, shares her personal journey and career trajectory as one of Canada's most sought-after make-up artists. From immigrating to Canada as a toddler, to opening a beauty boutique in West Edmonton...
Vibrant Summer Skin Guide From PURA Botanicals

Vibrant Summer Skin Guide From PURA Botanicals

It's summertime and with the warm temperatures, increased humidity and exposure to the sun’s rays, it’s highly likely that your skin is craving a fresh ritual to keep you glowing, revitalized, and ready to safely...
Behind-the-Scenes Stories: PURA Botanicals X Jilly Box Summer 2021

Behind-the-Scenes Stories: PURA Botanicals X Jilly Box Summer 2021

We are thrilled to officially announce that PURA's beloved Signature Overnight Watermelon Mask is featured in the Summer 2021 Jilly Box! This is truly a wildest 'dream come true' for our founder, Lane Edwards, and...
The PURA Muse June 2021: Interior Designer Holly Baker

The PURA Muse June 2021: Interior Designer Holly Baker

Holly Baker is a self-made interior design sensation. With her focus on airy, spacious interiors, she draws on inspiration from her hometown in Northern Alberta as well as the deserts and architecture of California. Appearing...
Exploring PURA's Top 3 Multi-Use Natural Beauty Potions

Exploring PURA's Top 3 Multi-Use Natural Beauty Potions

Multi-use beauty products are trending once again and for good reason: they drastically simplify your skincare routine, liberate space in your beauty cabinet, grant you more spare time (even if it’s spent on your couch),...
All Rollers Are Not Created Equal: A How-To Guide To PURA's Five-Head Gemstone Roller

All Rollers Are Not Created Equal: A How-To Guide To PURA's Five-Head Gemstone Roller

With spring around the corner, there has never been a better time to refresh your skincare regimen for warmer temperatures and extra glow. Gemstone rollers are currently some of the hottest beauty ritual tools on...
The PURA Muse Makes Us Our Dream Mask: Megan Lawrence

The PURA Muse Makes Us Our Dream Mask: Megan Lawrence

When Edmonton native, Megan Lawrence, started sewing she only thought of it as a hobby. Eight years later in 2020, she still had a fabric stash on hand, completely unaware of its impending significance. She...
The PURA Muse February 2021: Georgina Reilly

The PURA Muse February 2021: Georgina Reilly

A PURA Muse is a woman who inspires us with their content, business, work ethic, values or beliefs. This month we are chatting with actress Georgina Reilly about life, love and self-care during the pandemic.