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Pura Botanicals' Green Beauty Blog

PURA's Natural Beauty Magic Gift Guide 2021

Written By Lane Edwards - November 01 2021

PURA's Natural Beauty Magic Gift Guide 2021

PURA's Holiday Gift Guide has arrived just in time for the giving season! With an array of skincare, body care and natural perfumes, we have unique, Made in Canada treasures to delight everyone on your list. Shopping local and ethically made has never been more important and we encourage you to give the gift of luxurious, sustainable self-care and beauty essentials this holiday season with PURA Botanicals...and don’t forget to treat yourself too!

The Return of PURA's Beloved Winter's Eve Hand Cream

Written By Lane Edwards - September 30 2021

The Return of PURA's Beloved Winter's Eve Hand Cream

PURA's beloved hand cream, Winter's Eve, is back for the fall and winter season! The perfect gift for any occasion, Winter's Eve features a complex blend of exquisite ingredients that evoke the warm, bright and enchanting fireside memories of winter. Replenishing the skin's moisture with Vitamin E and coconut oil, this cream is luxurious hand care for the dry fall and winter months. Keep reading to learn more about PURA's most giftable potion...from the story of its inception to the allure of its intoxicating, and natural ingredients...

PURA Beauty Spaces How-To With Holly Baker

Written By Lane Edwards - August 13 2021

PURA Beauty Spaces How-To With Holly Baker

At PURA, we believe that the art of the beauty ritual is an intimate and mindful experience to be not only nurtured, but celebrated. While we create wondrous, plant-based potions in our pristine lab, it is in your home where skincare products and self-care rituals find their true place and rhythm. We recently collaborated with HGTV interior design star, Holly Baker, who shares all her wisdom on curating spaces that thoughtfully facilitate and inspire our cherished, everyday beauty rituals. Often, when our self-care potions are both beautifully displayed and readily accessible, the more likely we are to use them -- in Holly’s words, “sometimes pretty spaces inspire us to treat ourselves better”. Keep reading for simple and easy ways to create these ‘beauty spaces’ in your home and life as Holly shares how interior design can both compliment and inspire your self-care rituals.

Apres-Sun Skin Routine With PURA Botanicals

Written By Lane Edwards - July 22 2021

Apres-Sun Skin Routine With PURA Botanicals

Post-sun care is so important to replenish the skin's moisture loss and boost resilience after a day spent outside soaking up Vitamin D. Unwind with PURA Botanicals this season and keep reading to learn how you can revive and rejuvenate your skin after a day in the sunshine with the ultimate sleeping beauty skincare routine.

The PURA Muse July 2021: Make-Up Artist Nickol Walkemeyer

Written By Lane Edwards - July 12 2021

The PURA Muse July 2021: Make-Up Artist Nickol Walkemeyer

PURA's July muse, Nickol Walkemeyer, shares her personal journey and career trajectory as one of Canada's most sought-after make-up artists. From immigrating to Canada as a toddler, to opening a beauty boutique in West Edmonton Mall, to travelling the world as a respected make-up artist, Nickol is transparent about the ups and downs of the beauty industry and how she has grown during the current pandemic. Keep reading for summer skincare and make-up tips and learn how Nickol defines true beauty...

Vibrant Summer Skin Guide From PURA Botanicals

Written By Lane Edwards - June 29 2021

Vibrant Summer Skin Guide From PURA Botanicals

It's summertime and with the warm temperatures, increased humidity and exposure to the sun’s rays, it’s highly likely that your skin is craving a fresh ritual to keep you glowing, revitalized, and ready to safely embrace this glorious season. At PURA, we have created this comprehensive guide to summer skin so you can enjoy your glowiest summer yet!

Behind-the-Scenes Stories: PURA Botanicals X Jilly Box Summer 2021

Written By Lane Edwards - June 10 2021

Behind-the-Scenes Stories: PURA Botanicals X Jilly Box Summer 2021

We are thrilled to officially announce that PURA's beloved Signature Overnight Watermelon Mask is featured in the Summer 2021 Jilly Box! This is truly a wildest 'dream come true' for our founder, Lane Edwards, and the entire team at PURA. We are all such big fans of Jillian's aesthetic, outlook on life and philanthropic goals that it has been our absolute pleasure to contribute PURA's bestselling potion to such a sought-after and celebrated subscription box. We invite you to a 'behind-the-scenes' peek in this tell-all blog post interview in which Lane shares PURA's Summer 2021 Jilly Box journey...

The PURA Muse June 2021: Interior Designer Holly Baker

Written By Lane Edwards - June 02 2021

The PURA Muse June 2021: Interior Designer Holly Baker

Holly Baker is a self-made interior design sensation. With her focus on airy, spacious interiors, she draws on inspiration from her hometown in Northern Alberta as well as the deserts and architecture of California. Appearing on HGTV and A&E interior design programs south of the border, Holly's unique style is both accessible and inspiring to many homeowners. In this blog post, she shares her journey as a designer, how she has pivoted during the current pandemic, and how she endeavours to make every home she works on the very best version of itself possible.

Exploring PURA's Top 3 Multi-Use Natural Beauty Potions

Written By Lane Edwards - May 19 2021

Exploring PURA's Top 3 Multi-Use Natural Beauty Potions

Multi-use beauty products are trending once again and for good reason: they drastically simplify your skincare routine, liberate space in your beauty cabinet, grant you more spare time (even if it’s spent on your couch), and can even save you some hard-earned cash without sacrificing on results. With our in-person interactions limited due to the Covid-19 pandemic, self-care regimens have risen to the forefront of our daily routines and instead of wanting more, we are often looking for simplified, calming rituals. In this post, we are rounding up PURA’s top three superstar multi-taskers - Overnight Watermelon Mask, Radiant Face Drops, and Azure Dream Cloud - so keep reading to learn more about how you can use these favourite potions to keep you glowing...at home or on the road.

All Rollers Are Not Created Equal: A How-To Guide To PURA's Five-Head Gemstone Roller

Written By Lane Edwards - March 18 2021

All Rollers Are Not Created Equal: A How-To Guide To PURA's Five-Head Gemstone Roller

With spring around the corner, there has never been a better time to refresh your skincare regimen for warmer temperatures and extra glow. Gemstone rollers are currently some of the hottest beauty ritual tools on the market and tantalize us with a renewed opportunity to help shed any residual winter dullness. Crafted with rose quartz, which symbolizes self-love and helps to stimulate blood circulation, PURA’s Gemstone Roller is both a beautiful and multi-functional modern day beauty tool. Featuring four interchangeable heads that can be easily switched out depending on which roller-head your skin is craving, PURA’s Gemstone Roller is designed for the ultimate at-home spa treatment.

The PURA Muse Makes Us Our Dream Mask: Megan Lawrence

Written By Lane Edwards - March 02 2021

The PURA Muse Makes Us Our Dream Mask: Megan Lawrence

When Edmonton native, Megan Lawrence, started sewing she only thought of it as a hobby. Eight years later in 2020, she still had a fabric stash on hand, completely unaware of its impending significance. She started selling handmade face masks out of her home and eventually created a company called Brick House Goods. She recently designed an exclusive face mask in collaboration with PURA Botanicals.

The PURA Muse February 2021: Georgina Reilly

Written By Lane Edwards - February 10 2021

The PURA Muse February 2021: Georgina Reilly

A PURA Muse is a woman who inspires us with their content, business, work ethic, values or beliefs. This month we are chatting with actress Georgina Reilly about life, love and self-care during the pandemic.

Romance Thyself: Falling In Love This Valentine’s Day and Beyond

Written By Lane Edwards - February 04 2021

Romance Thyself: Falling In Love This Valentine’s Day and Beyond

The pinnacle celebration of love and romance is upon us once again as Valentine’s Day is just around the corner. This year, we encourage you to use this day as a reminder to love yourself, especially given the uncertainty that swirls around us all. When we are fully present in the daily rhythms of life, we are able to tap back into the softness of the world and reconnect with our inner selves more clearly.

At Home With PURA: Bring the Spa to YOU This Holiday Season

Written By Marla Boehr - December 16 2020

At Home With PURA: Bring the Spa to YOU This Holiday Season

2020 has been a year spent inside our homes. Bring the spa to YOU this season with PURA Botanicals...there is never a better time to try a new product or a new beauty ritual. The intention of our skincare is to inspire you to give back to yourself. The intimate time we spend with ourselves while indulging in our AM & PM rituals is not only beneficial to promoting radiant, healthy skin, but to also feel truly relaxed, centered, and naturally beautiful. We hope these ideas inspire you to create your own oasis at home and give yourself some well-deserved 'you time'.

Home for the Holidays With PURA- A Cozy Gift Guide for 2020

Written By Marla Boehr - November 25 2020

Home for the Holidays With PURA- A Cozy Gift Guide for 2020

Find the perfect gift for your friends, loved ones, and yourself with our PURA Gift Guide! Even though we may not all be together in person this year, we encourage you to give generously to the ones you love and spread the joys of the holiday season. May you also be able use this time at home to take care of yourself and lean into rituals that recharge, refresh and relax.

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