In-House Lab & Studio
We are the creators and makers of our all-natural skincare and wellness collection. Every potion is handcrafted in micro-batches in our own in-house lab and creative headquarters in Edmonton, Alberta, Canada. Canada is known for its pristine air, clean water, and majestic mountains. These are the elements we infuse into our products.
Our Founder, Lane Edwards grew up on her family's farm, which has given her a sincere appreciation for the golden prairies, and a deep love and respect for animals. From childhood, her mother and grandmother taught her about the power of herbs, natural beauty remedies, preventative medicine, and healing through nutrition and healthy lifestyle. Lane's childhood asthma was also cured by Chinese Medicine and dietary therapy.
"I have always felt my best in nature. Plants inspire me with their beauty and ability to heal. There is a wholesomeness about Mother Nature and her gifts that we all need to sustain our health." -Lane
Transparency & Our Home Away From Home. From the source. Our Lab. Our hands. Our expertise.
"PURA really started, because I felt so passionate about making my own beauty care products that I could trust. To do the research and learn about these exquisite, natural ingredients from all over the world is fascinating and rewarding work. It would be my life-long mission to protect women's health by educating about and innovating safe, non-toxic, & results driven skincare." -Lane