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PURA's Top 3 After Sun-care Essentials

Written By Lane Edwards - July 14 2022

We all love basking in the sunny days of summer that are gloriously warm and seemingly never ending. In the summer, your skin is exposed to different elements such as increased UVA rays, air conditioning, chlorine/salt water pools, and sand at the beach, which can easily lead to dry, flaky, and dehydrated skin. Keep reading to learn more about our favourite rituals and potions to keep your skin hydrated and glowing all summer long!

Your ‘Hot Detox Summer’ with PURA's June 2022 Muse, Meghan Kennedy Brind

Written By Lane Edwards - June 02 2022

Meghan Kennedy Brind is a passionate health & wellness advocate and the founder of NaturoDetox - a website offering a selection of personally tested and curated products for your mind, body and home as well as a resource for learning more about natural and functional medicine. For Meghan, the road to NaturoDetox was one of necessity - finding no answers from the medical community after experiencing chronic health symptoms, she delved into Naturopathic Medicine - and now she desires to share healing resources with others. She is a mother to her two sweet children and supported by her husband Adam - the bones behind her every endeavour. Meghan is a healer, a lover of nature and animals and a self-described sensitive spirit that can find the world, at times, rather heavy. Keep reading to learn more about Meghan’s personal health journey, inspirational discoveries, and to learn her top tips for your healthiest summer yet!

Fairytale Inspired Skincare - The Story Of PURA's Hyaluronic Ruby Serum

Written By Lane Edwards - February 18 2022

There's nothing quite like PURA's Hyaluronic Ruby Serum. This award-winning serum took us three years to perfect it's one-of-a-kind formula and dreamy concept with performance, beauty and sustainability at the top of our minds. Key ingredients like vitamin C, hyaluronic acid and bilberry extract promote radiant, firm skin. The gorgeous, ethically sourced ruby immersed in each bottle represents vitality and protection and can be transformed into an heirloom jewelry setting once the serum is finished. Keep reading to learn more about the powerful, natural ingredients in this potion and the inspired story behind this magical serum...

PURA's Valentine's Day Gift Guide

Written By Lane Edwards - February 03 2022

All of our potions at PURA are formulated with love and care, so you can be the best version of yourself not only on Valentine’s Day, but during every season of the year. Here are PURA’s picks for ‘loving-yourself-up’ this Valentine’s Day and beyond…

The PURA Muse February 2022 - Bridgett Burrick Brown Of The Beyond Beauty Project

Written By Lane Edwards - January 28 2022

We are so pleased to introduce you to 2022's first PURA Muse - Bridgett Burrick Brown - the founder of The Beyond Beauty Project. Bridgett started The Beyond Beauty Project as a podcast that is redefining the meaning of beauty. Over the past year, it has blossomed into a movement to improve self-esteem and confidence around body image and mental health. We recently caught up with Bridgett to chat all things beauty - from the origins of her podcast and her definition of beauty, to her self-care toolbox, as well as her favourite PURA potions. Keep reading to learn more about this inspiring project...

Sustainable Skin Care - PURA's Local Supply Partnerships

Written By Lane Edwards - January 14 2022

At PURA, we are consciously committed to creating a sustainable and beautiful future together. One of the ways we achieve this goal is by partnering with local suppliers to reduce our carbon footprint as well as to promote other local businesses like ourselves. Keep reading to learn more about our local suppliers and how they, too, are contributing to a sustainable future for us all. In PURE we trust.

Last Minute PURA Stocking Stuffers

Written By Lane Edwards - December 15 2021

At PURA, we adore our little potions...and they are perfect for filling a stocking. We have samples, deluxe minis, custom-crafted PURA beauty accessories, and travel sizes to delight, pamper and nourish you and your loved ones this holiday season. Oftentimes, its the small things in life that bring so much joy and we hope that PURA can nourish your skin and your senses into the hope of the new year ahead. For those very last minute shoppers, we always have gift cards in-store and online - no wrapping required.

Holiday Rituals That Refresh & Restore - At Home With PURA's Founder

Written By Lane Edwards - December 03 2021

The holiday season is often the busiest time of year - especially when you own and operate a skincare company, have three young children, and an energetic, new puppy dashing about. As such, PURA's founder, Lane Edwards, takes this time of year in stride and understands the importance of slowing down in order to be energized for those moments and activities that nurture lasting memories with her loved ones (and her adorable puppy). Keep reading to learn more about the holiday rituals that keep Lane and her family grounded and refreshed during a very lively, festive season at home.

PURA's Natural Beauty Magic Gift Guide 2021

Written By Lane Edwards - November 01 2021

PURA's Holiday Gift Guide has arrived just in time for the giving season! With an array of skincare, body care and natural perfumes, we have unique, Made in Canada treasures to delight everyone on your list. Shopping local and ethically made has never been more important and we encourage you to give the gift of luxurious, sustainable self-care and beauty essentials this holiday season with PURA Botanicals...and don’t forget to treat yourself too!

PURA Beauty Spaces How-To With Holly Baker

Written By Lane Edwards - August 13 2021

At PURA, we believe that the art of the beauty ritual is an intimate and mindful experience to be not only nurtured, but celebrated. While we create wondrous, plant-based potions in our pristine lab, it is in your home where skincare products and self-care rituals find their true place and rhythm. We recently collaborated with HGTV interior design star, Holly Baker, who shares all her wisdom on curating spaces that thoughtfully facilitate and inspire our cherished, everyday beauty rituals. Often, when our self-care potions are both beautifully displayed and readily accessible, the more likely we are to use them -- in Holly’s words, “sometimes pretty spaces inspire us to treat ourselves better”. Keep reading for simple and easy ways to create these ‘beauty spaces’ in your home and life as Holly shares how interior design can both compliment and inspire your self-care rituals.

Apres-Sun Skin Routine With PURA Botanicals

Written By Lane Edwards - July 22 2021

Post-sun care is so important to replenish the skin's moisture loss and boost resilience after a day spent outside soaking up Vitamin D. Unwind with PURA Botanicals this season and keep reading to learn how you can revive and rejuvenate your skin after a day in the sunshine with the ultimate sleeping beauty skincare routine.

Vibrant Summer Skin Guide From PURA Botanicals

Written By Lane Edwards - June 29 2021

It's summertime and with the warm temperatures, increased humidity and exposure to the sun’s rays, it’s highly likely that your skin is craving a fresh ritual to keep you glowing, revitalized, and ready to safely embrace this glorious season. At PURA, we have created this comprehensive guide to summer skin so you can enjoy your glowiest summer yet!

Exploring PURA's Top 3 Multi-Use Natural Beauty Potions

Written By Lane Edwards - May 19 2021

Multi-use beauty products are trending once again and for good reason: they drastically simplify your skincare routine, liberate space in your beauty cabinet, grant you more spare time (even if it’s spent on your couch), and can even save you some hard-earned cash without sacrificing on results. With our in-person interactions limited due to the Covid-19 pandemic, self-care regimens have risen to the forefront of our daily routines and instead of wanting more, we are often looking for simplified, calming rituals. In this post, we are rounding up PURA’s top three superstar multi-taskers - Overnight Watermelon Mask, Radiant Face Drops, and Azure Dream Cloud - so keep reading to learn more about how you can use these favourite potions to keep you glowing...at home or on the road.

PURA Botanical's Top 5 Plant-Powered Antioxidant Ingredients

Written By Lane Edwards - April 29 2021

At PURA, we believe in the power of nature to heal, restore, and refresh. All of our skincare relies on highly potent, plant-powered ingredients, soothing aromatherapy, and nutrient-dense formulas designed to give you the ultimate in non-toxic skincare results. Many of PURA’s potions contain high levels of plant-based antioxidant ingredients, sourced from around the world, which work to combat the effects of free radicals.

Pura Botanicals' Green Beauty Blog

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