The Great Romance - - with yourself. Your senses are at the centre of a great love affair, as part of the intimate relationship you have with daily Living. The way your wisdom chooses to fill your heart with the wonders of self-care is so good for the soul. Valentine’s is coming and PURA is here to pamper you & your loved ones and to enrapture your senses in our sensuous, restorative, plant-powered skincare potions. Our daily skincare routines can be part of a greater ritual - not only to destress the body, mind, and soul, but also to affirm the love we have for ourselves. All of our potions at PURA are formulated with love and care, so you can be the best version of yourself not only on Valentine’s Day, but during every season of the year. Here are PURA’s picks for ‘loving-yourself-up’ this Valentine’s Day and beyond…

Overnight Watermelon Mask - This soft pink concoction is PURA’s next level beauty sleep potion. Regenerate your skin as you sleep and wake up with a glowing, hydrated complexion. As seen in Jillian Harris’ Valentine’s Gift Guide for 2022, Jillian describes this potion as her “holy grail” skincare potion. A beautiful potion for every age and especially great for busy moms on the go. 

Hyaluronic Ruby Serum - For an exquisite Valentine’s gift, there's nothing quite like the award-winning Hyaluronic Ruby Serum. Potent in skin replenishing nutrients, brightening and tightening vitamin C, ancient Gromwell root and an individual, ethically sourced ruby gemstone immersed into each Italian glass bottle. These gemstones are appraised at $200-300 each and can be transformed into a custom piece of jewellery once the serum has been used. It’s the gift that keeps giving. 

Pink Quartz Dew - Our newest natural wellness fragrance is infused with light pink-hued rose quartz crystals. Rose quartz symbolizes self-love and evokes feelings of wellness and romance. This luxurious roll-on perfume oil, infused with rose quartz crystals, is harmonized by exotic Tahitian lime and Bulgarian rose absolute, derived from fresh petals which are harvested by hand the morning of distillation. A romantic, ‘lean-in-close’ scent for yourself or your loved ones. 

Cocoa Honeycream Mask - Have a chocolate lover on your gift list? The Cocoa Honey Cream Mask is our favourite skin and sensory indulgence. It’s ultra softening and velvety texture comes from its key ingredients rich in antioxidants like organic cocoa extract, local raw honey, hydrating prickly pear oil and natural silk peptides to firm and restore the skin.

Cocoa & Rose Body Oil - Body potions are always great gifts and PURA’s sumptuous Cocoa & Rose Body Oil is formulated with exquisite, concentrated and rare cocoa absolute which has a sensual and mouthwatering aroma. Cocoa & Rose is a luxurious, fast-absorbing body oil that penetrates the skin with softening and hydrating biocompatible oils and nutrients for the ultimate in luxurious moisture - a beautiful MUST for this dry time of year. 

PURA Signature Soap - Swirls of delicate pink clay and a gold stamped PURA emblem adorn our beautiful new Signature Soap. This soap is formulated with sustainable, renewable, plant-based ingredients, such as neroli, Bulgarian rose absolute, French lavender, olive and coconut oils for a rich, luxurious lather. The packaging features artwork by Canadian artist Amy Dixon which makes this soap an artful gift.