It's always rewarding to look back - and what a year we had at PURA. 2022 held abundant surprises and rewards plus a lot of hard work! From magazine covers to product launches to in-store events, here's a highlight reel made possible by YOU! Thank you so much for your ongoing support!
2022 started with a bang! Our founder, Lane, won Edify's Business Leader of The Year and was featured on the cover.
We became members of PACT Collective to help ensure hard-to-recycle beauty packaging can be diverted from landfills. An important sustainability goal for PURA.
Jillian Harris chose our Overnight Watermelon Mask to be in her Valentine's Day Gift Guide. She describes this mask as her "holy grail of skincare".
Azure Dream Cloud won runner-up for best beauty product for the Made In Alberta Awards in Avenue Magazine.
We loved our pop-up and Masterclass at Flax Home
in Vancouver this Spring.
Azure Dream Cloud won a prestigious clean beauty award with CertClean.
NEW LAUNCH: PURA No1 - Eau De Parfum. Three years in the making, we launched our signature brand fragrance. A clean, labour of love that takes fifty-hours to meld each sensuous, mood-enhancing batch.
We are always striving to make our packaging more earth-friendly. We transitioned five of our bestselling potions into direct print on the bottles vs. labels.
NEW LAUNCH: Hyaluronic Watermelon Essence. A complimentary follow-up to our bestselling Overnight Watermelon Mask, this ultra reparative
after-sun repair mist infused our summer with quenching hydration.
NEW YORK, NEW YORK. You can now find PURA potions at America's oldest and most iconic beauty retailer, C.O. Bigelow, in Greenwich Village.
In collaboration with the Fairmont Hotel Macdonald, we launched an
In-Room Luxury Facial Kit, now available in their spa, after hosting a special Mother's Day Giveaway in their luxurious Royal Suite.
In March, we launched a Mini Bespoke Perfume Service for 30-minute appointments to create your own roll-on, custom perfume at our flagship boutique.
NEW LAUNCH: Cocoa & Rose Body Lotion. PURA launches the highly requested and anticipated body lotion to follow up with the beloved Cocoa & Rose Body Oil.
How wonderful to be able to travel this year to share a PURA Masterclass in Calgary with our wonderful hosts, Poppy Barley. Special thanks to TOK Beauty and Aura Inner Beauty for joining us!
We were honoured to partner with the local chapter of Mamas For Mamas by hosting a diaper drive and donating Whimsical Bubbles to their Holiday hampers.
FRAICHE LIVING'S 12 DAYS OF CHRISTMAS - PURA is chosen to be part of Tori's Wesszer's 12 days of Christmas. A curated countdown of Tori's favourite brands to gift.