We all love basking in the sunny days of summer that are gloriously warm and seemingly never ending. Although we often associate pampering our skin with hydrating treatments in the drier fall and winter months, your skin craves extra hydration and nourishment after an active or relaxing day spent in the sun (always remember to apply a clean SPF!). In the summer, your skin is exposed to different elements such as increased UV rays, air conditioning, chlorine/salt water pools, and sand at the beach, which can easily lead to dry, flaky, and dehydrated skin. Keep reading to learn more about our favourite rituals and potions to keep your skin hydrated and glowing all summer long!

HOW TO HYDRATE

Avoiding the sun entirely is almost impossible during the longer days in the summer. In fact, catching some morning rays can be essential to your health and well-being (hello Vitamin D) as well as setting the tone for your day, improving your mood and offering nervous system support. Plenty of water (we love the natural alkaline water from our friends at Flow) and indulging in fresh fruits and vegetables from local Farmers Markets are also important for staying hydrated during a hot, summer day. Supplements such as Bend Beauty’s Renew and Protect, work to hydrate from the inside-out and help in reducing skin sensitivity to UV-induced sunburn. For optimal hydration, we recommend applying topical treatments throughout the day and especially in the morning and evening.

HYALURONIC WATERMELON ESSENCE
Immediately cool and hydrate your skin throughout the day with PURA’s Hyaluronic Watermelon Essence. This juicy, ultra-refreshing formula, replenishes the skin with soothing aloe, antioxidant rich watermelon extract, moisturizing hyaluronic acid and cooling cucumber extract, to help smooth fine lines and tighten pores. Japanese green tea leaf extract helps to prevent free radicals from excessive sun and environmental damage, while wild mushroom extract is known to help improve skin firmness, revealing a fresh, non-oily glow. This essence absorbs excess oil and perspiration on the skin. Not to mention, its all-natural, bright aroma is summer euphoria.

PURA tip: Store this essence in the fridge for an invigorating spritz.

HYALURONIC RUBY SERUM
Use this serum as a rejuvenating evening ritual, layering it underneath PURA’s signature facial oils, overnight masks or night cream (such as our Turmeric Night Cocoon) . After cleansing, activate 2-3 drops of serum into your palms and fingertips. Gently press and massage into the face, neck and décolleté for 30 seconds. The Hyaluronic Ruby Serum performs as a mild exfoliant, helping to improve collagen synthesis with hyaluronic acid (HA). Vitamin C, HA, and natural fruit acids have a plumping effect on fine lines and wrinkles, while forming a barrier effect to help prevent the skin from losing water content, resulting in a toned, youthful, and radiant looking complexion. Rich in Vitamins B3, E, amino acids, and lycopene, this plant-powered serum will help to reduce the appearance of discolouration, and free-radical damage, while supremely replenishing the skin.

PURA tip: Apply once a week as a firming and plumping treatment.

OVERNIGHT WATERMELON MASK
PURA’s bestselling Overnight Watermelon Mask is the ultimate post-sun treat for glowing, summer skin. Smooth onto your face as the last step in your evening ritual at least three times a week (ensure you treat your neck, and décolleté). This mask can also be used as a moisture barrier against the elements during travel, while participating in outdoor activities, and as a non-greasy primer under your makeup application. Luxuriously crafted with skin-rejuvenating squalane oil and pure watermelon extract, which is rich in skin-brightening Vitamins A and C and amino acids, this soft pink concoction creates a moisture barrier which protects the skin and gives space for previously applied nutrient dense products to fully sink in and work their restorative magic.

PURA tip: In addition to your face, apply this soothing and moisturizing mask to any areas of the body that require extra moisturization or have been depleted by the sun’s rays. Safe to use on children.