The PURA Muse February 2022 - Bridgett Burrick Brown Of The Beyond Beauty Project

The PURA Muse February 2022 - Bridgett Burrick Brown Of The Beyond Beauty Project

We are so pleased to introduce you to 2022's first PURA Muse - Bridgett Burrick Brown - the founder of The Beyond Beauty Project. Bridgett started The Beyond Beauty Project as a podcast that is...
Ethereal Daydreams With Artist Amy Dixon & PURA Botanicals

Ethereal Daydreams With Artist Amy Dixon & PURA Botanicals

PURA's Signature Soap, which debuted in December, is one of our most artful collaborations to date. Crafted by our friends at Wild Prairie Soap Company, the beauty is in every aspect of this hand poured...
Sustainable Skin Care - PURA's Local Supply Partnerships

Sustainable Skin Care - PURA's Local Supply Partnerships

At PURA, we are consciously committed to creating a sustainable and beautiful future together. One of the ways we achieve this goal is by partnering with local suppliers to reduce our carbon footprint as well...
Last Minute PURA Stocking Stuffers

Last Minute PURA Stocking Stuffers

At PURA, we adore our little potions...and they are perfect for filling a stocking. We have samples, deluxe minis, custom-crafted PURA beauty accessories, and travel sizes to delight, pamper and nourish you and your loved...
Holiday Rituals That Refresh & Restore - At Home With PURA's Founder

Holiday Rituals That Refresh & Restore - At Home With PURA's Founder

The holiday season is often the busiest time of year - especially when you own and operate a skincare company, have three young children, and an energetic, new puppy dashing about. As such, PURA's founder,...
Lane's Local Loves - Holiday 2021 Edition

Lane's Local Loves - Holiday 2021 Edition

PURA's founder, Lane Edwards, shares her favourite Edmonton makers, shops and foodie destinations to inspire all your local, holiday shopping this season.
PURA's Natural Beauty Magic Gift Guide 2021

PURA's Natural Beauty Magic Gift Guide 2021

PURA's Holiday Gift Guide has arrived just in time for the giving season! With an array of skincare, body care and natural perfumes, we have unique, Made in Canada treasures to delight everyone on your...
The Return of PURA's Beloved Winter's Eve Hand Cream

The Return of PURA's Beloved Winter's Eve Hand Cream

PURA's beloved hand cream, Winter's Eve, is back for the fall and winter season! The perfect gift for any occasion, Winter's Eve features a complex blend of exquisite ingredients that evoke the warm, bright and...
PURA Beauty Spaces How-To With Holly Baker

PURA Beauty Spaces How-To With Holly Baker

At PURA, we believe that the art of the beauty ritual is an intimate and mindful experience to be not only nurtured, but celebrated. While we create wondrous, plant-based potions in our pristine lab, it...