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2025 Holiday Gift Guide

2025 Holiday Gift Guide

By Marla Boehr

Discover the best all-natural skincare, body care, and botanical fragrance gifts in PURA Botanicals’ Holiday Gift Guide. From luxurious clean beauty essentials to limited-edition seasonal sets, this curated collection makes it easy to find thoughtful,...
The Clean Truth About Oil Cleansers
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The Clean Truth About Oil Cleansers

By Marla Boehr

Discover the clean truth about oil cleansers and break the common myth that they clog pores. Learn how PURA's Raspbarrier Cleansing Dew Oil Cleanser & Make-up Remover gently removes makeup, nourishes the skin, and balances...
Our Ruby Serum’s Superpower? Niacinamide Magic
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Our Ruby Serum’s Superpower? Niacinamide Magic

By Marla Boehr

Discover why niacinamide is the buzziest skincare ingredient of the moment, and how it works wonders in PURA’s Hyaluronic Ruby Serum. This clean formula blends hydrating hyaluronic acid with brightening niacinamide to reduce redness, smooth texture,...
Watermelon for the Win: Hydrated, Glowing Skin All Summer Long
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Watermelon for the Win: Hydrated, Glowing Skin All Summer Long

By Marla Boehr

Summer brings sunshine, outdoor adventures, and potentially dehydrated, sun-stressed skin. That’s why updating your summer skincare routine is essential. Enter our refreshing, fruity, and natural solution: the Hyaluronic Watermelon Essence and the Overnight Watermelon Mask—two powerhouse...
Dry Brushing 101 - Your Guide To ALL The Benefits
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Dry Brushing 101 - Your Guide To ALL The Benefits

By Lane Edwards

This time-honored skincare technique, used for centuries in Egyptian, Ayurvedic, and European traditions, involves the use of a natural bristle brush to stimulate circulation, exfoliate dead skin cells, and promote lymphatic drainage. Whether you’re new...
Beauty Between Generations: A Conversation with PURA's Founder, Lane Edwards
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Beauty Between Generations: A Conversation with PURA's Founder, Lane Edwards

By Marla Boehr

Discover the beauty wisdom shared between generations with Lane Edwards, founder of PURA Botanicals. Learn how mother-daughter skincare rituals inspired this Canadian clean beauty brand.
PURA's Spring Muse: Yogalife Studio Founder Caren Hui
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PURA's Spring Muse: Yogalife Studio Founder Caren Hui

By Marla Boehr

At PURA Botanicals, we believe in celebrating women who live with intention, wellness, and a commitment to uplifting their communities. A PURA Muse is someone who inspires us through their creativity, values, and conscious lifestyle—and if...
Pura Holiday Gift Guide

2024 PURA Holiday Gift Guide- Little Clean Luxuries

By Lane Edwards

Pamper and delight yourself and your loved ones with our supremely clean, handcrafted, and high-performance skincare, body care & fragrance. 2024 PURA Gift Guide: Lane's Picks 1. Winter's Eve Holiday Set - 15% off Holiday...
Mother's Day Gift Guide & Message from our Founder, Lane

Mother's Day Gift Guide & Message from our Founder, Lane

By Lane Edwards

Photos by Dallas Curow A Mother's Day Message From the Heart from Our Founder, Lane This year, time has absolutely flown by and we are back in May celebrating one of the most important days...