Pura Botanicals' Green Beauty Blog

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Psychology of Positive Aging
All-natural beauty Canadian natural beauty Clean beauty Ellen heuven Female body image Natural beauty Psychology of positive aging

The Bright Side Of Growing Older With Author Ellen Heuven

By Lane Edwards

We were grateful to have the chance to interview author and researcher, Ellen Heuven, about her new book - Psychology of Positive Aging - a compilation of interviews with women over fifty. At PURA, Ellen’s...
A 'Behind the Scenes' Conversation With PURA'S Lead Perfumer, Kate Dutton
All-natural beauty Botanical skincare Canadian natural beauty Clean beauty Green beauty Natural antioxidants Natural perfume Wellness fragrance

A 'Behind the Scenes' Conversation With PURA'S Lead Perfumer, Kate Dutton

By Lane Edwards

In celebration of the new Mini Bespoke Service launching at PURA's Edmonton boutique this spring, we would love to introduce our in-house perfumer, Kate Dutton. Along with facilitating our bespoke services at PURA, Kate is...
Fairytale Inspired Skincare - The Story Of PURA's Hyaluronic Ruby Serum
Canadian natural beauty Clean beauty Green beauty Hyaluronic ruby serum Natural antioxidants Natural serum Natural skincare Natural skincare antioxidants Skin barrier Sustainable skin care

Fairytale Inspired Skincare - The Story Of PURA's Hyaluronic Ruby Serum

By Lane Edwards

There's nothing quite like PURA's Hyaluronic Ruby Serum. This award-winning serum took us three years to perfect it's one-of-a-kind formula and dreamy concept with performance, beauty and sustainability at the top of our minds. Key...
PURA's Valentine's Day Gift Guide
All-natural beauty Artist amy dixon Botanical skincare Canadian natural beauty Clean beauty Edmonton gift guide Face mask Gift guide Gift ideas Green beauty Multi-use beauty products Natural antioxidants Natural perfume Natural skincare Natural skincare antioxidants Overnight watermelon mask Shop local Sustainable skin care Valentine's Valentine's day gift guide

PURA's Valentine's Day Gift Guide

By Lane Edwards

All of our potions at PURA are formulated with love and care, so you can be the best version of yourself not only on Valentine’s Day, but during every season of the year. Here are...
The PURA Muse February 2022 - Bridgett Burrick Brown Of The Beyond Beauty Project
All-natural beauty Beyond beauty project Botanical skincare Bridgett burrick brown Canadian natural beauty Clean beauty Female body image Green beauty Multi-use beauty products Natural antioxidants Natural skincare Natural skincare antioxidants Self care Women's mental health

The PURA Muse February 2022 - Bridgett Burrick Brown Of The Beyond Beauty Project

By Lane Edwards

We are so pleased to introduce you to 2022's first PURA Muse - Bridgett Burrick Brown - the founder of The Beyond Beauty Project. Bridgett started The Beyond Beauty Project as a podcast that is...
Ethereal Daydreams With Artist Amy Dixon & PURA Botanicals
All-natural beauty Artist amy dixon Botanical skincare Canadian natural beauty Green beauty Local collaboration edmonton Natural skincare Pura signature soap

Ethereal Daydreams With Artist Amy Dixon & PURA Botanicals

By Lane Edwards

PURA's Signature Soap, which debuted in December, is one of our most artful collaborations to date. Crafted by our friends at Wild Prairie Soap Company, the beauty is in every aspect of this hand poured...
Sustainable Skin Care - PURA's Local Supply Partnerships
All-natural beauty Botanical skincare Canadian natural beauty Clean beauty Face mask Green beauty Local collaboration edmonton Natural antioxidants Natural skincare Natural skincare antioxidants Our community Self care Shop local Sustainable skin care

Sustainable Skin Care - PURA's Local Supply Partnerships

By Lane Edwards

At PURA, we are consciously committed to creating a sustainable and beautiful future together. One of the ways we achieve this goal is by partnering with local suppliers to reduce our carbon footprint as well...
Last Minute PURA Stocking Stuffers
All-natural beauty Botanical skincare Canadian natural beauty Clean beauty Edmonton gift guide Gift guide Gift ideas Green beauty Holiday 2021 Holiday 2021 gift guide Multi-use beauty products Natural antioxidants Natural perfume Natural skincare Natural skincare antioxidants

Last Minute PURA Stocking Stuffers

By Lane Edwards

At PURA, we adore our little potions...and they are perfect for filling a stocking. We have samples, deluxe minis, custom-crafted PURA beauty accessories, and travel sizes to delight, pamper and nourish you and your loved...
Holiday Rituals That Refresh & Restore - At Home With PURA's Founder
All-natural beauty Botanical skincare Canadian natural beauty Clean beauty Gift ideas Green beauty Holiday 2021 Natural skincare Natural skincare antioxidants

Holiday Rituals That Refresh & Restore - At Home With PURA's Founder

By Lane Edwards

The holiday season is often the busiest time of year - especially when you own and operate a skincare company, have three young children, and an energetic, new puppy dashing about. As such, PURA's founder,...