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Lane's Local Loves - Holiday 2021 Edition
All-natural beauty Canadian natural beauty Clean beauty Edmonton gift guide Gift guide Gift ideas Green beauty Holiday 2021 Holiday 2021 gift guide Shop local

Lane's Local Loves - Holiday 2021 Edition

By Lane Edwards

PURA's founder, Lane Edwards, shares her favourite Edmonton makers, shops and foodie destinations to inspire all your local, holiday shopping this season.
PURA's Natural Beauty Magic Gift Guide 2021
All-natural beauty Botanical skincare Canadian natural beauty Clean beauty Gift guide Gift ideas Green beauty Holiday 2021 Luxury hand cream Multi-use beauty products Natural skincare Natural skincare antioxidants Winter's eve hand cream

PURA's Natural Beauty Magic Gift Guide 2021

By Lane Edwards

PURA's Holiday Gift Guide has arrived just in time for the giving season! With an array of skincare, body care and natural perfumes, we have unique, Made in Canada treasures to delight everyone on your...
The Return of PURA's Beloved Winter's Eve Hand Cream
All-natural beauty Botanical skincare Canadian natural beauty Clean beauty Gift guide Gift ideas Green beauty Holiday Holiday 2021 Luxury hand cream Natural skincare Winter's eve hand cream

The Return of PURA's Beloved Winter's Eve Hand Cream

By Lane Edwards

PURA's beloved hand cream, Winter's Eve, is back for the fall and winter season! The perfect gift for any occasion, Winter's Eve features a complex blend of exquisite ingredients that evoke the warm, bright and...
PURA Beauty Spaces How-To With Holly Baker
All-natural beauty Botanical skincare Canadian natural beauty Clean beauty Edmonton interior design Green beauty Holly baker interior designer How-to blog Interior design Natural perfume Natural skincare Natural skincare antioxidants Self care

PURA Beauty Spaces How-To With Holly Baker

By Lane Edwards

At PURA, we believe that the art of the beauty ritual is an intimate and mindful experience to be not only nurtured, but celebrated. While we create wondrous, plant-based potions in our pristine lab, it...
The PURA Muse July 2021: Make-Up Artist Nickol Walkemeyer
All-natural beauty Botanical skincare Canadian natural beauty Clean beauty Covid-19 Green beauty Natural summer skin Overnight watermelon mask Self care Shop local

The PURA Muse July 2021: Make-Up Artist Nickol Walkemeyer

By Lane Edwards

PURA's July muse, Nickol Walkemeyer, shares her personal journey and career trajectory as one of Canada's most sought-after make-up artists. From immigrating to Canada as a toddler, to opening a beauty boutique in West Edmonton...
Vibrant Summer Skin Guide From PURA Botanicals
All-natural beauty Botanical skincare Canadian natural beauty Clean beauty Gemstone face rolling Green beauty Holly baker interior designer Multi-use beauty products Natural antioxidants Natural skincare Natural skincare antioxidants Natural summer skin Overnight watermelon mask Rose quartz face roller Self care

Vibrant Summer Skin Guide From PURA Botanicals

By Lane Edwards

It's summertime and with the warm temperatures, increased humidity and exposure to the sun’s rays, it’s highly likely that your skin is craving a fresh ritual to keep you glowing, revitalized, and ready to safely...
Behind-the-Scenes Stories: PURA Botanicals X Jilly Box Summer 2021
All-natural beauty Botanical skincare Canadian natural beauty Clean beauty Covid Green beauty Jillian harris Jilly box Natural antioxidants Natural skincare Overnight watermelon mask

Behind-the-Scenes Stories: PURA Botanicals X Jilly Box Summer 2021

By Lane Edwards

We are thrilled to officially announce that PURA's beloved Signature Overnight Watermelon Mask is featured in the Summer 2021 Jilly Box! This is truly a wildest 'dream come true' for our founder, Lane Edwards, and...
The PURA Muse June 2021: Interior Designer Holly Baker
All-natural beauty Botanical skincare Canadian natural beauty Clean beauty Edmonton interior design Face mask Gemstone face rolling Green beauty Holly baker interior designer Interior design Natural skincare Our community Pura muse Rose quartz face roller Self care Shop local

The PURA Muse June 2021: Interior Designer Holly Baker

By Lane Edwards

Holly Baker is a self-made interior design sensation. With her focus on airy, spacious interiors, she draws on inspiration from her hometown in Northern Alberta as well as the deserts and architecture of California. Appearing...
Exploring PURA's Top 3 Multi-Use Natural Beauty Potions
All-natural beauty Botanical skincare Canadian natural beauty Clean beauty Covid-19 Green beauty Multi-use beauty products Natural antioxidants Natural skincare Natural skincare antioxidants Pura hacks Self care Shop local

Exploring PURA's Top 3 Multi-Use Natural Beauty Potions

By Lane Edwards

Multi-use beauty products are trending once again and for good reason: they drastically simplify your skincare routine, liberate space in your beauty cabinet, grant you more spare time (even if it’s spent on your couch),...