Behind-the-Scenes Stories: PURA Botanicals X Jilly Box Summer 2021

Behind-the-Scenes Stories: PURA Botanicals X Jilly Box Summer 2021

We are thrilled to officially announce that PURA's beloved Signature Overnight Watermelon Mask is featured in the Summer 2021 Jilly Box! This is truly a wildest 'dream come true' for our founder, Lane Edwards, and...
The PURA Muse June 2021: Interior Designer Holly Baker

The PURA Muse June 2021: Interior Designer Holly Baker

Holly Baker is a self-made interior design sensation. With her focus on airy, spacious interiors, she draws on inspiration from her hometown in Northern Alberta as well as the deserts and architecture of California. Appearing...
Exploring PURA's Top 3 Multi-Use Natural Beauty Potions

Exploring PURA's Top 3 Multi-Use Natural Beauty Potions

Multi-use beauty products are trending once again and for good reason: they drastically simplify your skincare routine, liberate space in your beauty cabinet, grant you more spare time (even if it’s spent on your couch),...
PURA Botanical's Top 5 Plant-Powered Antioxidant Ingredients

PURA Botanical's Top 5 Plant-Powered Antioxidant Ingredients

At PURA, we believe in the power of nature to heal, restore, and refresh. All of our skincare relies on highly potent, plant-powered ingredients, soothing aromatherapy, and nutrient-dense formulas designed to give you the ultimate...
All Rollers Are Not Created Equal: A How-To Guide To PURA's Five-Head Gemstone Roller

All Rollers Are Not Created Equal: A How-To Guide To PURA's Five-Head Gemstone Roller

With spring around the corner, there has never been a better time to refresh your skincare regimen for warmer temperatures and extra glow. Gemstone rollers are currently some of the hottest beauty ritual tools on...
The PURA Muse Makes Us Our Dream Mask: Megan Lawrence

The PURA Muse Makes Us Our Dream Mask: Megan Lawrence

When Edmonton native, Megan Lawrence, started sewing she only thought of it as a hobby. Eight years later in 2020, she still had a fabric stash on hand, completely unaware of its impending significance. She...
Romance Thyself: Falling In Love This Valentine’s Day and Beyond

Romance Thyself: Falling In Love This Valentine’s Day and Beyond

The pinnacle celebration of love and romance is upon us once again as Valentine’s Day is just around the corner. This year, we encourage you to use this day as a reminder to love yourself,...
At Home With PURA: Bring the Spa to YOU This Holiday Season

At Home With PURA: Bring the Spa to YOU This Holiday Season

2020 has been a year spent inside our homes. Bring the spa to YOU this season with PURA Botanicals...there is never a better time to try a new product or a new beauty ritual. The intention...
Some Interesting Things to Expect When Transitioning to Clean Beauty

Some Interesting Things to Expect When Transitioning to Clean Beauty

At Pura Botanicals we take pride in being part of the green beauty movement. Our all-natural skincare, body care, baby care potions, and botanical fragrances contain plant and flower-derived essences, organic and wild-harvested ingredients. When you use a Pura...