Sustainable Skin Care - PURA's Local Supply Partnerships

Sustainable Skin Care - PURA's Local Supply Partnerships

At PURA, we are consciously committed to creating a sustainable and beautiful future together. One of the ways we achieve this goal is by partnering with local suppliers to reduce our carbon footprint as well...
Last Minute PURA Stocking Stuffers

Last Minute PURA Stocking Stuffers

At PURA, we adore our little potions...and they are perfect for filling a stocking. We have samples, deluxe minis, custom-crafted PURA beauty accessories, and travel sizes to delight, pamper and nourish you and your loved...
Apres-Sun Skin Routine With PURA Botanicals

Apres-Sun Skin Routine With PURA Botanicals

Post-sun care is so important to replenish the skin's moisture loss and boost resilience after a day spent outside soaking up Vitamin D. Unwind with PURA Botanicals this season and keep reading to learn how...
Vibrant Summer Skin Guide From PURA Botanicals

Vibrant Summer Skin Guide From PURA Botanicals

It's summertime and with the warm temperatures, increased humidity and exposure to the sun’s rays, it’s highly likely that your skin is craving a fresh ritual to keep you glowing, revitalized, and ready to safely...
Behind-the-Scenes Stories: PURA Botanicals X Jilly Box Summer 2021

Behind-the-Scenes Stories: PURA Botanicals X Jilly Box Summer 2021

We are thrilled to officially announce that PURA's beloved Signature Overnight Watermelon Mask is featured in the Summer 2021 Jilly Box! This is truly a wildest 'dream come true' for our founder, Lane Edwards, and...
Exploring PURA's Top 3 Multi-Use Natural Beauty Potions

Exploring PURA's Top 3 Multi-Use Natural Beauty Potions

Multi-use beauty products are trending once again and for good reason: they drastically simplify your skincare routine, liberate space in your beauty cabinet, grant you more spare time (even if it’s spent on your couch),...
PURA Botanical's Top 5 Plant-Powered Antioxidant Ingredients

PURA Botanical's Top 5 Plant-Powered Antioxidant Ingredients

At PURA, we believe in the power of nature to heal, restore, and refresh. All of our skincare relies on highly potent, plant-powered ingredients, soothing aromatherapy, and nutrient-dense formulas designed to give you the ultimate...