The Return of PURA's Beloved Winter's Eve Hand Cream

The Return of PURA's Beloved Winter's Eve Hand Cream

PURA's beloved hand cream, Winter's Eve, is back for the fall and winter season! The perfect gift for any occasion, Winter's Eve features a complex blend of exquisite ingredients that evoke the warm, bright and...
PURA Beauty Spaces How-To With Holly Baker

PURA Beauty Spaces How-To With Holly Baker

At PURA, we believe that the art of the beauty ritual is an intimate and mindful experience to be not only nurtured, but celebrated. While we create wondrous, plant-based potions in our pristine lab, it...
Apres-Sun Skin Routine With PURA Botanicals

Apres-Sun Skin Routine With PURA Botanicals

Post-sun care is so important to replenish the skin's moisture loss and boost resilience after a day spent outside soaking up Vitamin D. Unwind with PURA Botanicals this season and keep reading to learn how...
The PURA Muse July 2021: Make-Up Artist Nickol Walkemeyer

The PURA Muse July 2021: Make-Up Artist Nickol Walkemeyer

PURA's July muse, Nickol Walkemeyer, shares her personal journey and career trajectory as one of Canada's most sought-after make-up artists. From immigrating to Canada as a toddler, to opening a beauty boutique in West Edmonton...
Vibrant Summer Skin Guide From PURA Botanicals

Vibrant Summer Skin Guide From PURA Botanicals

It's summertime and with the warm temperatures, increased humidity and exposure to the sun’s rays, it’s highly likely that your skin is craving a fresh ritual to keep you glowing, revitalized, and ready to safely...
Behind-the-Scenes Stories: PURA Botanicals X Jilly Box Summer 2021

Behind-the-Scenes Stories: PURA Botanicals X Jilly Box Summer 2021

We are thrilled to officially announce that PURA's beloved Signature Overnight Watermelon Mask is featured in the Summer 2021 Jilly Box! This is truly a wildest 'dream come true' for our founder, Lane Edwards, and...
The PURA Muse June 2021: Interior Designer Holly Baker

The PURA Muse June 2021: Interior Designer Holly Baker

Holly Baker is a self-made interior design sensation. With her focus on airy, spacious interiors, she draws on inspiration from her hometown in Northern Alberta as well as the deserts and architecture of California. Appearing...
Exploring PURA's Top 3 Multi-Use Natural Beauty Potions

Exploring PURA's Top 3 Multi-Use Natural Beauty Potions

Multi-use beauty products are trending once again and for good reason: they drastically simplify your skincare routine, liberate space in your beauty cabinet, grant you more spare time (even if it’s spent on your couch),...
PURA Botanical's Top 5 Plant-Powered Antioxidant Ingredients

PURA Botanical's Top 5 Plant-Powered Antioxidant Ingredients

At PURA, we believe in the power of nature to heal, restore, and refresh. All of our skincare relies on highly potent, plant-powered ingredients, soothing aromatherapy, and nutrient-dense formulas designed to give you the ultimate...