What is motherhood? Truly, it is a lot things. It is morning snuggles with sleepy eyes and teddy bears. It is bedtime stories followed by back rubs. It is juggling several roles at once like being the superhero + the master chef + tantrum tamer. It is the constant struggle to make decisions that are best for your precious little ones. But it is also the profound sense of community that you receive from other mothers around you, like the beautiful + inspiring women that we have the pleasure of interviewing. 

Mothering myself has become a way of listening to my deepest needs, and of responding to them while I respond to my inner child. - Melinda Burns

MEET JENNA.

Photographer: Jillian Schecher

Tell me a little bit about yourself and your little one.

I have two gorgeous boys with my husband. Asher who is almost 2 and Harrison who is 3 1/2. I have 3 pups at home so I have a busy and pretty crazy household but it is a joyful one. My mother and I own and operate an interior design firm Plum Design and our Retail store Plum Home and Baby Plum. I'm born and raised Edmontonian, I love this town! It is a joy raising my family and my business here.  

What is your favourite Pura potion?

That is an impossible question. Just one! Nope I can't do it. I adore the Overnight Watermelon Mask, I use it every evening. Nothing cares for my skin through our harsh winters like the mask. I love the Cocoa and Rose Body Oil, I use that on my hands every day. Lastly I am a die hard fan of the Muscle Melt massage oil. It cures my restless legs. 

What is something funny your little said or did this week?

We recently gave our 3 1/2 year old a watch and he seems to grasps the concept of time... he wanted his daddy to play with him one afternoon. He tapped his watch and said "daddy its time to get off the couch and play". It was hard to argue with that. 

What timeless beauty advice were you given by your mother or someone special in your life?

My mother is an amazing woman so when she gives advice I truly listen. She has always told me to stand up straight and wear sunscreen every single day. Which I do! SPF 60 Spring Summer and Winter. She never gave advice on hair, makeup or clothes. I always knew that never mattered to her, knowing that always gave me the confidence to feel comfortable with who I was. 

MEET KRISTINA.

Tell me a little bit about yourself and your little one.

My name is Kristina and I'm an interior designer and the blogger behind kristinalynne.ca. I recently became a mama to my sweet baby Jack, who has completely changed my life. He's pretty much my sidekick, coming to consultations or visiting one of our house flips. We're training him young I guess! When I'm not busy running my business or running after Jack, I live for grand travels, hot cups of coffee and great reads!

What is your favourite Pura potion?

I seriously love them all!! But for Jack, our favourite is the Dreamtime Massage Oil - it's the best part of our sleepy time ritual at night and I swear it helps him settle down for bed. For me, I am obsessed with the Lolita Face Drops. My skin soaks it up!!

What is something funny your little said to you this week?

Jack is such a ham - I can't wait for him to start talking. He already thinks he's really funny and will start laughing at himself, which cracks me up too.

What makes you feel beautiful?

Little things make me feel beautiful - having sun kissed skin from spending time outdoors with my family, a great pair of jeans, compliments from my husband. But most of all, as cheesy as it sounds, sometimes just the way my son looks at me, full of so much love, is when I feel the most beautiful. 

MEET JUSTINE.

Photographer: Blake Loates Photography

Tell me a little bit about yourself and your little one.

Hi, I’m Justine! A passion for hand lettering and design became my full time job at Justine Ma: Design + Hand Lettering about five years ago. I create stationery and home goods all with a touch of hand lettered words and cheeky phrases. Three and a half years ago, my project manager, Ruby graced our family. Since then she’s really dictated work flow and even dabbles in production. I often work with her on my lap and I can’t imagine life or work without her.

What is your favourite Pura potion?

My favourite PURA potion, there are so many!! I would say I go through Sweet Face the most, but the Neroli Eye Ritual is most likely my favourite.

What is something funny your little said to you this week?

The other day Ruby was balancing on a chair and randomly put her arms out to the side, palms up and said “OM” — future yogi! It was so cute!

Being a busy mama, how do you recharge after a long day?

This year has really been about self care. After a long day, I will often close it a self hand/arm massage in bed, finishing with my Angel Serum on my hands. I’m so sad this is going into the PURA vault!!! A nightcap of sweet smelling oils and lotions really calms me and relaxes my arm muscles after a long day and sets me up for the next day. And a good cup of tea!!

MEET KARI.

Tell me a little bit about yourself and your little one. 

I'm a full-time mom to Wyatt who is two, and my boxer pup Moses who is five. After 13 years in radio and television, I started my website KariSkelton.com- an online community to share ideas on fashion, fun, and family. I'm married to a wonderful guy named Ryan. We're proud to have called Edmonton home for the last decade.

What is your favourite Pura potion?

Do I have to choose? We love so much from this line, but I'm going to have to go with the Overnight Watermelon Mask. This is such a treat for my skin and it looks so pretty I want to eat it! 

What is something funny your little said or did this week? 

Wyatt talks a lot, so cute and funny lines happen every day. Yesterday, I had a headache and he asked if he could kiss my head better. This morning he asked to hold my hand (I'm completely wrapped around those little fingers).

What advice would you give to new mothers? 

Remember the challenging moments are almost always a phase. (This too shall pass.) Arm yourself with hats so you don't have to do your hair, accept help from friends and family to cook and clean, and be gentle with yourself while you settle into your new role. Trust your gut. (Can I keep going? I could talk about this all day long.) 

A special thank you from the Pura Team to these mamas for taking time out of their busy days and away from their little ones to share their wisdom.