The order in which you apply your skincare can make a meaningful difference and it is one of our most frequently asked questions. Thoughtful layering allows each formula to absorb properly, helping you achieve enhanced hydration, a healthy skin barrier, and a natural glow. That said, skincare is deeply personal and if you already have a routine that supports your skin, feel free to continue.

If you love our clean, luxurious formulas, this step-by-step breakdown offers a simple, step-by-step ritual. As you apply each product, remember to slow down, take a deep breath, and speak kindly to yourself. 

Step 1. Cleanser: Start Fresh

It's always important to start clean and wash away makeup, SPF, dirt, and oil. 

Try: Countess Cleansing Nectar - A gentle foaming cleanser that leaves skin soft, not stripped (all skin types) or Raspbarrier Cleansing Dew - A refreshing oil cleanser that repairs your skin's natural moisture barrier (all skin types, especially dry). 

Why this step matters: Clean skin allows every product afterward to sink in more effectively.

2. Toner or Essence: Prep & Balance

After cleansing, apply a toner or essence to balance the skin and enhance absorption of further skincare steps.

Try: Rosemary Clarifying Mist - An essence that gently clarifies while delivering lightweight hydration. Rosemary is known for its purifying and balancing properties, making this mist especially beneficial for combination or congested skin.

How to use: Spritz onto your face before subsequent skincare steps or throughout the day for a hydrating boost.

3. Serum: Target Skin Concerns

Serums deliver concentrated active ingredients deep into your skin, so they should go on after toner/essence and before heavier creams.

Try: Hyaluronic Ruby Serum - A multi-benefit treatment that drenches your skin in moisture while helping to brighten, plump, and firm the complexion. Infused with hyaluronic acid to attract and retain hydration and a clarifying Vitamin C blend, this serum supports smoother, more luminous skin with regular use.

Tip: For best results, apply the serum onto slightly damp skin as this helps the hyaluronic acid draw in even more moisture. Gently press 2–3 drops into your face, neck, and décolleté. Apply 1-3 times a week during your PM ritual.

4. Moisturizer: Nourish & Hydrate

After your serum has been applied (since you don't necessarily need a serum everyday, you can move directly to this step) it’s time to lock in all that goodness with a nourishing moisturizer tailored to your skin’s needs.

Try: Princess Clementine Lite - A lightweight, highly absorbable daily face lotion that delivers gentle hydration while balancing and calming the skin. Ideal for most skin types and perfect for everyday use, this lotion leaves your complexion soft, soothed, and visibly dewy.

Princess Clementine Riche - A richer, ultra-nourishing cream designed for normal to dry skin or colder seasons when extra moisture is needed. This version wraps skin in deeper hydration with botanicals such as rosehip seed oil and squalane, visibly smoothing and comforting dry or depleted skin.

Tip: Apply your moisturizer while your skin is still slightly damp from your essence or serum - this helps seal in hydration more effectively and boosts softness all day long.

5. Facial Oil: Add Glow & Lock Everything In

If you use a facial oil, apply it after moisturizer. Oils help trap moisture and create a protective layer.

Try: Radiant Face Drops - Ideal for giving your skin that dewy, luminous finish and infusing natural retinol and vitamins. 

Rule of thumb: Always apply oils after moisturizers.

6. Eye Cream: Brighten & Protect Delicate Skin

The skin around your eyes is thinner and more sensitive than the rest of your face, so it deserves its own targeted treatment.

Try: Empress Eye Cream - This rich, amethyst-hued eye cream melts into the delicate under-eye area to deeply hydrate, smooth the look of fine lines, and help reduce puffiness and dark circles. A mineral-rich complex with selenium, magnesium, and zinc supports protection from environmental stressors, while botanicals like wild yam, grape extract, and Japanese green tea help brighten and firm over time.

Tip: Use your ring finger to gently tap (don’t rub) a small dot of eye cream around the orbital bone. This light touch ensures you’re treating the delicate skin with care and helps with gentle lymphatic drainage to reduce morning puffiness.

Optional Weekly Treatments

Masks: Use our Overnight Masks after cleansing in place of moisturizer. Try our bestselling Overnight Watermelon Mask for hydration.

⭐️⭐️⭐️⭐️⭐️

I absolutely love the Overnight Watermelon Mask. I use a small amount after washing my face before bed. It smells great, has a lovely texture, and provides my dry, sensitive skin with relief, especially during the winter months.

-Alison (verified review)

Exfoliation: 1–2 times per week after cleansing to keep your skin smooth and bright. Try our gentle Exotic Pink Coffee Dust and mix with water or even your cleanser of choice. 

⭐️⭐️⭐️⭐️⭐️

My favourite way to use Exotic Pink Coffee Dust is mixed in with the Countess Cleansing Nectar a once a week, my skin feels soft and looks radiant afterwards. I use it as a mask as well once during the week. It is not drying to my skin, it rinses off easily and my skin feels great.

-Nicole (verified review)