Green Beauty Blog
There's nothing quite like PURA's Hyaluronic Ruby Serum. This award-winning serum took us three years to perfect it's one-of-a-kind formula and dreamy concept with performance, beauty and sustainability at the top of our minds. Key ingredients like vitamin C, hyaluronic acid and bilberry extract promote radiant, firm skin. The gorgeous, ethically sourced ruby immersed in each bottle represents vitality and protection and can be transformed into an heirloom jewelry setting once the serum is finished. Keep reading to learn more about the powerful, natural ingredients in this potion and the inspired story behind this magical serum...
PURA's Natural Beauty Magic Gift Guide 2021
PURA's Holiday Gift Guide has arrived just in time for the giving season! With an array of skincare, body care and natural perfumes, we have unique, Made in Canada treasures to delight everyone on your list. Shopping local and ethically made has never been more important and we encourage you to give the gift of luxurious, sustainable self-care and beauty essentials this holiday season with PURA Botanicals...and don’t forget to treat yourself too!
The PURA Muse July 2021: Make-Up Artist Nickol Walkemeyer
PURA's July muse, Nickol Walkemeyer, shares her personal journey and career trajectory as one of Canada's most sought-after make-up artists. From immigrating to Canada as a toddler, opening a beauty boutique in West Edmonton Mall, to travelling the world as a respected make-up artist, Nickol is transparent about the ups and downs of the beauty industry and how she has grown during the current pandemic. Keep reading for summer skincare and make-up tips and learn how Nickol defines true beauty...
PURA Botanical's Top 5 Plant-Powered Antioxidant Ingredients
At PURA, we believe in the power of nature to heal, restore, and refresh. All of our skincare relies on highly potent, plant-powered ingredients, soothing aromatherapy, and nutrient-dense formulas designed to give you the ultimate in non-toxic skincare results. Many of PURA’s potions contain high levels of plant-based antioxidant ingredients, sourced from around the world, which work to combat the effects of free radicals.