Multi-use beauty products are trending once again and for good reason: they drastically simplify your skincare routine, liberate space in your beauty cabinet, grant you more spare time (even if it’s spent on your couch), and can even save you some hard-earned cash without sacrificing on results. With our in-person interactions limited due to the Covid-19 pandemic, self-care regimens have risen to the forefront of our daily routines and instead of wanting more, we are often looking for simplified, calming rituals. In this post, we are rounding up PURA’s top three superstar multi-taskers - Overnight Watermelon Mask, Radiant Face Drops, and Azure Dream Cloud - so keep reading to learn more about how you can use these favourite potions to keep you glowing...at home or on the road.
All of PURA's imaginative potions weave a story, and PURA's newest release, The Azure Dream Cloud, begins with the tale of a friendship born long ago between between PURA's founder and formulator, Lane Edwards and Edmontonian turned global entrepreneur, beauty and wellness expert, Lindsay Jang.
A multi-acid recovery fusion, the Azure Dream Cloud is an ethereal ‘2-in-1’ lotion and serum hybrid that exfoliates, preserves and regenerates the skin with its whipped cloud texture. Keep reading to hear more from Lane and Lindsay as they reflect on their shared childhood experience, moving abroad, and crafting the Azure Dream Cloud.