Green Beauty Blog

Date

May 10 2021

Written By

Lane Edwards

The PURA Muse May 2021: Anna Nenoiu

Written By Lane Edwards - May 10 2021

The PURA Muse May 2021: Anna Nenoiu
Anna Nenoiu is a celebrity make-up artist and beauty expert based in Toronto, Ontario. Growing up in the rolling hills of Transylvania, Anna shares the magic of plant-based beauty remedies she learned as a child and also reveals the modern-day, botanical beauty rituals that ground her during these uncertain, pandemic times. She also shares with us her newest project which aims to help women face the world as the very best version of themselves!

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Date

April 19 2021

Written By

Lane Edwards

Clean Beauty Magic: Lane Edwards & Lindsay Jang Collaborate On Their Dream Potion

Written By Lane Edwards - April 19 2021

Clean Beauty Magic: Lane Edwards & Lindsay Jang Collaborate On Their Dream Potion

All of PURA's imaginative potions weave a story, and PURA's newest release, The Azure Dream Cloud, begins with the tale of a friendship born long ago between  between PURA's founder and formulator, Lane Edwards and Edmontonian turned global entrepreneur, beauty and wellness expert, Lindsay Jang.

A multi-acid recovery fusion, the Azure Dream Cloud is an ethereal ‘2-in-1’ lotion and serum hybrid that exfoliates, preserves and regenerates the skin with its whipped cloud texture. Keep reading to hear more from Lane and Lindsay as they reflect on their shared childhood experience, moving abroad, and crafting the Azure Dream Cloud.

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Date

March 10 2021

Written By

Lane Edwards

The Pura Muse Makes Us Our Dream Mask: Megan Lawrence

Written By Lane Edwards - March 10 2021

The Pura Muse Makes Us Our Dream Mask: Megan Lawrence
When Edmonton native, Megan Lawrence, started sewing she only thought of it as a hobby. Eight years later in 2020, she still had a fabric stash on hand, completely unaware of its impending significance. She started selling handmade face masks out of her home and eventually created a company called Brick House Goods. She recently designed an exclusive face mask in collaboration with PURA Botanicals.

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