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Fairytale Inspired Skincare - The Story Of PURA's Hyaluronic Ruby Serum

Written By Lane Edwards - February 22 2022

There's nothing quite like PURA's Hyaluronic Ruby Serum. This award-winning serum took us three years to perfect it's one-of-a-kind formula and dreamy concept with performance, beauty and sustainability at the top of our minds. Key ingredients like vitamin C, hyaluronic acid and bilberry extract promote radiant, firm skin. The gorgeous, ethically sourced ruby immersed in each bottle represents vitality and protection and can be transformed into an heirloom jewelry setting once the serum is finished. Keep reading to learn more about the powerful, natural ingredients in this potion and the inspired story behind this magical serum...

The PURA Muse February 2022 - Bridgett Burrick Brown Of The Beyond Beauty Project

Written By Lane Edwards - January 28 2022

We are so pleased to introduce you to 2022's first PURA Muse - Bridgett Burrick Brown - the founder of The Beyond Beauty Project. Bridgett started The Beyond Beauty Project as a podcast that is redefining the meaning of beauty. Over the past year, it has blossomed into a movement to improve self-esteem and confidence around body image and mental health. We recently caught up with Bridgett to chat all things beauty - from the origins of her podcast and her definition of beauty, to her self-care toolbox, as well as her favourite PURA potions. Keep reading to learn more about this inspiring project...

Sustainable Skin Care - PURA's Local Supply Partnerships

Written By Lane Edwards - January 20 2022

At PURA, we are consciously committed to creating a sustainable and beautiful future together. One of the ways we achieve this goal is by partnering with local suppliers to reduce our carbon footprint as well as to promote other local businesses like ourselves. Keep reading to learn more about our local suppliers and how they, too, are contributing to a sustainable future for us all. In PURE we trust.

PURA's Natural Beauty Magic Gift Guide 2021

Written By Lane Edwards - November 02 2021

PURA's Holiday Gift Guide has arrived just in time for the giving season! With an array of skincare, body care and natural perfumes, we have unique, Made in Canada treasures to delight everyone on your list. Shopping local and ethically made has never been more important and we encourage you to give the gift of luxurious, sustainable self-care and beauty essentials this holiday season with PURA Botanicals...and don’t forget to treat yourself too!

The Return of PURA's Beloved Winter's Eve Hand Cream

Written By Lane Edwards - October 01 2021

PURA's beloved hand cream, Winter's Eve, is back for the fall and winter season! The perfect gift for any occasion, Winter's Eve features a complex blend of exquisite ingredients that evoke the warm, bright and enchanting fireside memories of winter. Replenishing the skin's moisture with Vitamin E and coconut oil, this cream is luxurious hand care for the dry fall and winter months. Keep reading to learn more about PURA's most giftable potion...from the story of its inception to the allure of its intoxicating, and natural ingredients...

PURA Beauty Spaces How-To With Holly Baker

Written By Lane Edwards - August 24 2021

At PURA, we believe that the art of the beauty ritual is an intimate and mindful experience to be not only nurtured, but celebrated. While we create wondrous, plant-based potions in our pristine lab, it is in your home where skincare products and self-care rituals find their true place and rhythm. We recently collaborated with HGTV interior design star, Holly Baker, who shares all her wisdom on curating spaces that thoughtfully facilitate and inspire our cherished, everyday beauty rituals. Often, when our self-care potions are both beautifully displayed and readily accessible, the more likely we are to use them -- in Holly’s words, “sometimes pretty spaces inspire us to treat ourselves better”. Keep reading for simple and easy ways to create these ‘beauty spaces’ in your home and life as Holly shares how interior design can both compliment and inspire your self-care rituals.

The PURA Muse July 2021: Make-Up Artist Nickol Walkemeyer

Written By Lane Edwards - July 13 2021

PURA's July muse, Nickol Walkemeyer, shares her personal journey and career trajectory as one of Canada's most sought-after make-up artists. From immigrating to Canada as a toddler, opening a beauty boutique in West Edmonton Mall, to travelling the world as a respected make-up artist, Nickol is transparent about the ups and downs of the beauty industry and how she has grown during the current pandemic. Keep reading for summer skincare and make-up tips and learn how Nickol defines true beauty...

Vibrant Summer Skin Guide From PURA Botanicals

Written By Lane Edwards - July 05 2021

It's summertime and with the warm temperatures, increased humidity and exposure to the sun’s rays, it’s highly likely that your skin is craving a fresh ritual to keep you glowing, revitalized, and ready to safely embrace this glorious season. At PURA, we have created this comprehensive guide to summer skin so you can enjoy your glowiest summer yet!

PURA Botanical's Top 5 Plant-Powered Antioxidant Ingredients

Written By Lane Edwards - April 29 2021

At PURA, we believe in the power of nature to heal, restore, and refresh. All of our skincare relies on highly potent, plant-powered ingredients, soothing aromatherapy, and nutrient-dense formulas designed to give you the ultimate in non-toxic skincare results. Many of PURA’s potions contain high levels of plant-based antioxidant ingredients, sourced from around the world, which work to combat the effects of free radicals.

Green Beauty Blog

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Fairytale Inspired Skincare - The Story Of PURA's Hyaluronic Ruby Serum

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The PURA Muse February 2022 - Bridgett Burrick Brown Of The Beyond Beauty Project

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Sustainable Skin Care - PURA's Local Supply Partnerships

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PURA's Natural Beauty Magic Gift Guide 2021

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The Return of PURA's Beloved Winter's Eve Hand Cream

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PURA Beauty Spaces How-To With Holly Baker

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The PURA Muse July 2021: Make-Up Artist Nickol Walkemeyer

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Vibrant Summer Skin Guide From PURA Botanicals

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PURA Botanical's Top 5 Plant-Powered Antioxidant Ingredients

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