Green Beauty Blog

Date

June 10 2021

Written By

Lane Edwards

Behind-the-Scenes Stories: PURA Botanicals X Jilly Box Summer 2021

Written By Lane Edwards - June 10 2021

Behind-the-Scenes Stories: PURA Botanicals X Jilly Box Summer 2021
We are thrilled to officially announce that PURA's beloved Signature Overnight Watermelon Mask is featured in the Summer 2021 Jilly Box! This is truly a wildest 'dream come true' for our founder, Lane Edwards, and the entire team at PURA. We are all such big fans of Jillian's aesthetic, outlook on life and philanthropic goals that it has been our absolute pleasure to contribute PURA's bestselling potion to such a sought-after and celebrated subscription box. We invite you to a 'behind-the-scenes' peek in this tell-all blog post interview in which Lane shares PURA's Summer 2021 Jilly Box journey...

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Date

June 04 2021

Written By

Lane Edwards

The PURA Muse June 2021: Interior Designer Holly Baker

Written By Lane Edwards - June 04 2021

The PURA Muse June 2021: Interior Designer Holly Baker
Holly Baker is a self-made interior design sensation. With her focus on airy, spacious interiors, she draws on inspiration from her hometown in Northern Alberta as well as the deserts and architecture of California. Appearing on HGTV and A&E interior design programs south of the border, Holly's unique style is both accessible and inspiring to many homeowners. In this blog post, she shares her journey as a designer, how she has pivoted during the current pandemic, and how she endeavours to make every home she works on the very best version of itself possible. 

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Date

May 10 2021

Written By

Lane Edwards

The PURA Muse May 2021: Anna Nenoiu

Written By Lane Edwards - May 10 2021

The PURA Muse May 2021: Anna Nenoiu
Anna Nenoiu is a celebrity make-up artist and beauty expert based in Toronto, Ontario. Growing up in the rolling hills of Transylvania, Anna shares the magic of plant-based beauty remedies she learned as a child and also reveals the modern-day, botanical beauty rituals that ground her during these uncertain, pandemic times. She also shares with us her newest project which aims to help women face the world as the very best version of themselves!

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Date

April 29 2021

Written By

Lane Edwards

PURA Botanical's Top 5 Plant-Powered Antioxidant Ingredients

Written By Lane Edwards - April 29 2021

PURA Botanical's Top 5 Plant-Powered Antioxidant Ingredients
At PURA, we believe in the power of nature to heal, restore, and refresh. All of our skincare relies on highly potent, plant-powered ingredients, soothing aromatherapy, and nutrient-dense formulas designed to give you the ultimate in non-toxic skincare results. Many of PURA’s potions contain high levels of plant-based antioxidant ingredients, sourced from around the world, which work to combat the effects of free radicals.

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Date

April 19 2021

Written By

Lane Edwards

Clean Beauty Magic: Lane Edwards & Lindsay Jang Collaborate On Their Dream Potion

Written By Lane Edwards - April 19 2021

Clean Beauty Magic: Lane Edwards & Lindsay Jang Collaborate On Their Dream Potion

All of PURA's imaginative potions weave a story, and PURA's newest release, The Azure Dream Cloud, begins with the tale of a friendship born long ago between  between PURA's founder and formulator, Lane Edwards and Edmontonian turned global entrepreneur, beauty and wellness expert, Lindsay Jang.

A multi-acid recovery fusion, the Azure Dream Cloud is an ethereal ‘2-in-1’ lotion and serum hybrid that exfoliates, preserves and regenerates the skin with its whipped cloud texture. Keep reading to hear more from Lane and Lindsay as they reflect on their shared childhood experience, moving abroad, and crafting the Azure Dream Cloud.

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