We are thrilled to officially announce that PURA's beloved Signature Overnight Watermelon Mask is featured in the Summer 2021 Jilly Box! This is truly a wildest 'dream come true' for our founder, Lane Edwards, and the entire team at PURA. We are all such big fans of Jillian's aesthetic, outlook on life and philanthropic goals that it has been our absolute pleasure to contribute PURA's bestselling potion to such a sought-after and celebrated subscription box. We invite you to a 'behind-the-scenes' peek in this tell-all blog post interview in which Lane shares PURA's Summer 2021 Jilly Box journey...
Holly Baker is a self-made interior design sensation. With her focus on airy, spacious interiors, she draws on inspiration from her hometown in Northern Alberta as well as the deserts and architecture of California. Appearing on HGTV and A&E interior design programs south of the border, Holly's unique style is both accessible and inspiring to many homeowners. In this blog post, she shares her journey as a designer, how she has pivoted during the current pandemic, and how she endeavours to make every home she works on the very best version of itself possible.
Multi-use beauty products are trending once again and for good reason: they drastically simplify your skincare routine, liberate space in your beauty cabinet, grant you more spare time (even if it’s spent on your couch), and can even save you some hard-earned cash without sacrificing on results. With our in-person interactions limited due to the Covid-19 pandemic, self-care regimens have risen to the forefront of our daily routines and instead of wanting more, we are often looking for simplified, calming rituals. In this post, we are rounding up PURA’s top three superstar multi-taskers - Overnight Watermelon Mask, Radiant Face Drops, and Azure Dream Cloud - so keep reading to learn more about how you can use these favourite potions to keep you glowing...at home or on the road.
Anna Nenoiu is a celebrity make-up artist and beauty expert based in Toronto, Ontario. Growing up in the rolling hills of Transylvania, Anna shares the magic of plant-based beauty remedies she learned as a child and also reveals the modern-day, botanical beauty rituals that ground her during these uncertain, pandemic times. She also shares with us her newest project which aims to help women face the world as the very best version of themselves!
At PURA, we believe in the power of nature to heal, restore, and refresh. All of our skincare relies on highly potent, plant-powered ingredients, soothing aromatherapy, and nutrient-dense formulas designed to give you the ultimate in non-toxic skincare results. Many of PURA’s potions contain high levels of plant-based antioxidant ingredients, sourced from around the world, which work to combat the effects of free radicals.
All of PURA's imaginative potions weave a story, and PURA's newest release, The Azure Dream Cloud, begins with the tale of a friendship born long ago between between PURA's founder and formulator, Lane Edwards and Edmontonian turned global entrepreneur, beauty and wellness expert, Lindsay Jang.
A multi-acid recovery fusion, the Azure Dream Cloud is an ethereal ‘2-in-1’ lotion and serum hybrid that exfoliates, preserves and regenerates the skin with its whipped cloud texture. Keep reading to hear more from Lane and Lindsay as they reflect on their shared childhood experience, moving abroad, and crafting the Azure Dream Cloud.