We were grateful to have the chance to interview author and researcher, Ellen Heuven, about her new book - Psychology of Positive Aging - a compilation of interviews with women over fifty. At PURA, Ellen’s research is of keen interest to us as a skincare company that is founded on the values of protecting women’s health, elevating a woman’s appreciation for her natural, individual beauty, and honouring her body, mind, soul throughout the various stages of her life. Keep reading to learn more about how, “you can grow, be beautiful and achieve goals, not so much DESPITE but WITH or THANKS to aging.”
In celebration of the new Mini Bespoke Service launching at PURA's Edmonton boutique this spring, we would love to introduce our in-house perfumer, Kate Dutton. Along with facilitating our bespoke services at PURA, Kate is also our Production Lead in our lab. As such, Kate crafts each and every potion we make and is an integral part of our PURA team. Keep reading for a 'behind the scenes' glimpse into PURA's lab and meet Kate - the heart and soul that crafts our nourishing potions.
There's nothing quite like PURA's Hyaluronic Ruby Serum. This award-winning serum took us three years to perfect it's one-of-a-kind formula and dreamy concept with performance, beauty and sustainability at the top of our minds. Key ingredients like vitamin C, hyaluronic acid and bilberry extract promote radiant, firm skin. The gorgeous, ethically sourced ruby immersed in each bottle represents vitality and protection and can be transformed into an heirloom jewelry setting once the serum is finished. Keep reading to learn more about the powerful, natural ingredients in this potion and the inspired story behind this magical serum...
We are so pleased to introduce you to 2022's first PURA Muse - Bridgett Burrick Brown - the founder of The Beyond Beauty Project. Bridgett started The Beyond Beauty Project as a podcast that is redefining the meaning of beauty. Over the past year, it has blossomed into a movement to improve self-esteem and confidence around body image and mental health. We recently caught up with Bridgett to chat all things beauty - from the origins of her podcast and her definition of beauty, to her self-care toolbox, as well as her favourite PURA potions. Keep reading to learn more about this inspiring project...
At PURA, we are consciously committed to creating a sustainable and beautiful future together. One of the ways we achieve this goal is by partnering with local suppliers to reduce our carbon footprint as well as to promote other local businesses like ourselves. Keep reading to learn more about our local suppliers and how they, too, are contributing to a sustainable future for us all. In PURE we trust.
