Multi-use beauty products are trending once again and for good reason: they drastically simplify your skincare routine, liberate space in your beauty cabinet, grant you more spare time (even if it’s spent on your couch), and can even save you some hard-earned cash without sacrificing on results. With our in-person interactions limited due to the Covid-19 pandemic, self-care regimens have risen to the forefront of our daily routines and instead of wanting more, we are often looking for simplified, calming rituals. For instance, celebrity make-up artist and beauty expert, Anna Nenoiu, explains how she has been, “focused on cultivating inner beauty and developing a more simplified self-care regimen...and throughout the last year, I have been refining my daily skincare regimen to include both healthy and comforting routines.”
During this ‘closer to home’ season for many of us, we are viewing our skincare routines as important rituals while simultaneously redefining what really needs to be taking up space on our shelves (and in our lives). Looking for routines that are time and cost effective is still at the forefront of our pandemic consciousnesses and will continue to be top of mind once the pace of our lives picks up again. At PURA, we have also adopted this ‘no fuss’, minimalist approach to skincare as many of our potions can be used in several ways with a range of benefits. For the modern woman on-the-go or at home, PURA’s multi-use potions are designed to be the most commonly reached-for, all-natural skincare heros of your beauty cabinet.
In this post, we are rounding up PURA’s top three superstar multi-taskers - Overnight Watermelon Mask, Radiant Face Drops, and Azure Dream Cloud - so keep reading to learn more about how you can use these favourite potions to keep you glowing...at home or on the road.
Did you know that PURA was one of the first skincare companies to incorporate watermelon extract into their beauty potions? Hydrating watermelon is chock full of antioxidants, including lycopene and vitamins A and C, which slow down the signs of aging, encourage collagen and elastin formation and accelerate skin cell renewal to help fade scars and sun spots. Vitamin A also helps to refine pores and regulate oil production, and is therefore beneficial for acne prone skin. Crafted with olive derived squalane oil, antioxidant-rich watermelon extract, cold pressed avocado oil, vitamin E, roman chamomile oil, Canadian aloe vera, vanilla, neroli oil and witch hazel, the Overnight Watermelon Mask is regenerating and soothing. As an overnight mask, this potion goes to work the second you get off your feet. Canadian actress, Georgina Reilly, loves PURA’s Overnight Watermelon mask because “it’s creamy, lovely and it smells like heaven...great for mama’s to throw on after a busy day and wake up feeling soft and smooth!”. This overnight mask is truly the gateway to PURA’s luxurious beauty potions and we never tire of crafting its sensorial pink magic.
Ways to use PURA’s Overnight Watermelon Mask:
As an Overnight Mask, smooth onto clean skin, including your neck and decollete, before bed three times a week. Leave on overnight and wash off in the AM.
- Use as a primer under make-up to keep skin seriously hydrated and dewy.
- Rub on your hands, especially in winter months, to lock in moisture.
- Excellent for preserving hydration during lengthy car rides or plane travel.
- Smooth onto clean skin to create an effective moisture barrier against the elements while participating in outdoor activities, particularly in the winter.
Psst...PURA's Radiant Face Drops are one of our most understated, multitasking potions. From the bottom of your feet (rub onto dry heels before bed), to the hair on your head (apply to the tips of your hair to seal in moisture and prevent fly aways), this incredibly healing oil is literally liquid gold for your skin. Our Radiant Face Drops are not only lightweight and fast-absorbing, they also provide a daily dose of environmental protection and nourishment. Rose bulgaria and French lavender calm and soothe the skin, promoting a youthful glow. Egyptian geranium reduces inflammation, promoting beautiful and radiant skin. Rosehip oil, naturally high in Vitamin C, antioxidants and essential fatty acids, promotes collagen production and improves skin tone, texture and pigmentation. Evening primrose oil is beneficial for skin disorders like eczema, psoriasis and acne. When make-up artist, Anne Nenoiu, had an unexplained allergic reaction rash on her face, she immediately turned to PURA’s Radiant Face Drops which relieved her inflammation and completely restored her natural glow. Anna also loves using these drops on photoshoots because over a model’s make-up, they photograph with an “otherworldly luminescence".
Ways to use PURA’s Radiant Face Drops:
- Before bed, 3-4 times a week, apply a few drops to fingertips and gently massage into the face and neck in circular motions.
- Gently massage these drops into your delicate earlobes and décolleté.
- A cuticle saviour in the winter months - gently rub these drops into your cuticles after a manicure or before bed.
- The best way to refresh your make-up is not necessarily to add more of it, but rather rehydrate your skin. Apply the Radiant Face Drops sparingly throughout the day to refresh your make-up and give your complexion a dewy glow.
The Azure Dream Cloud is the skin minimalist’s dream potion since it is designed to act as both a serum and a moisturizer. As a serum, it prevents the signs of premature aging and tightens the skin and as a moisturizer, it nourishes and hydrates. Hyaluronic acid, brightening and tightening Vitamin C, and all-natural fruit acids found in bilberry and lemon extract, stimulate collagen production and firm the skin. Calming, anti-inflammatory blue tansy oil helps to soothe irritations and redness. Japanese yuzu oil promotes antioxidant protection, neutralizing harmful free-radicals, which cause premature aging. Intensive nutrients from cold-pressed avocado oil, olive-derived squalane oil, and cooling cucumber extract promote supple, revitalized skin. Formulated with serial entrepreneur and beauty expert Lindsay Jang, the Azure was designed to be her dream ‘one-and-done’ potion to compliment her nomadic, jet-setting lifestyle. Even though she has been grounded over the last few months, Lindsay writes that the Azure remains her, “go-to product day and night...it feels good, it’s the perfect weight, and it’s clean beauty.”. If you are in a drier climate, the Azure can be cocktailed with it’s sister potion, the Ambrosia Beautifying Serum for more intense hydration. Photographer Karmen Meyer brings this potion on her camping trips to elevate her evening skincare rituals in the wild. Oftentimes, she also layers PURA’s Overnight Watermelon Mask over the Azure to wake up the next day as naturally radiant as the glorious prairie sunrise.
Ways to use the Azure Dream Cloud:
- Apply and massage gently into the face, neck and décolleté, after cleansing in the evening. The Azure will soak in quickly with its light-weight, matte-finish consistency.
- Cocktail with PURA’s Ambrosia Beautifying Serum for more intense hydration or layer one of PURA’s Overnight Masks over the Azure if you live in a dryer climate.
- The Azure Dream Cloud is also ideal for protecting and preserving the skin during travel.
*Photos by Karmen Meyer Photography and Eluvier Acosta